a result, after the drawing is over, they are hit with a wave of criticism and discontent, including from the winners. For example, not
everyone is ready to pay for the delivery of the prize they won to their The program allows you city. In Russia, distances between settlements can be measured in
thousands of kilometers, and accordingly, the cost of delivery can be high.
How to sum up the results of the competition on VKontakte
Generators and randomizers: applications for determining winners of VK raffle The program allows you
If the competition involves choosing the winner randomly, special programs are used for this – random number generators and social
network pages, or randomizers. Here are some examples of such programs.
RundStuff . A convenient and easy-to-use service that allows you to determine up to 50 winners at a time without having to register on
the site. The data that must be specified to summarize the results is a link to the publication and the winner’s city (if such a condition is
necessary). The service searches for a random person among users who reposted, left a comment or liked the post.
RandomPromo .You can log in to the service through your VKontakte page
The program allows you to generate a winner based on only one of the conditions or a combination of them – joining the community and
reposting a post on the wall, like, comment, and place of residence. In addition, the service can select any number of winners and do this
at a time specially designated by the organizer.
KonkursVK . A built-in application in VKontakte, which allows you to determine the winners of the draws without third-party programs.
The conditions that the application checks are joining the community, liking and reposting the publication, pinning the post on the wall
of the contest participant, the presence or absence of an image of a person on the avatar. The maximum number of winners in one draw
is 100.
How else can you determine the winners of the VK competition? The program allows you
- In creative competitions, there is usually no opportunity to choose a winner randomly. The organizers think about this in advance
- and invite a jury. It is important to specify the composition of the jury and the mechanics of summing up the results (for example,
- the criteria for choosing a winner or a point score) in the competition conditions.
- Another way to determine the winner of a creative competition is voting. The winner is the one whose publication has collected
- more likes. The only downside of this method is the high probability of cheating.
- If few users took part in the drawing, the results can be calculated manually, but also randomly. For this, a live broadcast is
- conducted, during which the organizer mixes up pieces of paper with the numbers (names) of the participants in front of the
- camera and randomly selects one of them. This method inspires confidence in the audience.
Once the winner is determined and the competition is over, the community must post a corresponding entry on their wall. The program allows you
You can tag the winner with a link in the post: he will receive a notification, and other participants will be able to see his real page on the social network.
Attached to the post is a video recording of the winner’s selection (this could be a live recording) or a link that leads to a website with saved results of the draw.
It is important to complete the giveaway correctly – this demonstrates the openness and honesty of the organizers, and promotes a loyal attitude towards the community and the brand on the part of the audience.
10 tips on how to run a successful contest on VKontakte
1. Follow all the rules for holding competitions on the social network. They are listed in the “Knowledge Base” of the official community “VKontakte with Authors” .
2. Ensure complete transparency of the competition, including the procedure for its implementation (conditions, rules).
3. Do not attract users directly, i.e. personally: do not send information about the competition in private messages to subscribers,
through offers to join the community or by creating an event. This is a direct violation of the rules of the social network.
4. Give away prizes that are truly valuable to the target djibouti business email list audience. To increase interest in the contest, you can give away several prizes –
one main prize and several consolation prizes, and also offer a discount on a product or service to all participants.
5. Come up with a catchy text, beautiful design and a bright picture that will attract as many new audiences as possible.
We described in detail how to compose and design an advertising post on VKontakte in this article .
6. Promote your contest post through targeted advertising and reposts in other communities that are interesting to your target audience. The free PromoPult parser will help you gather such communities ; instructions for using it are here .
7. Pin the contest post to the community wall and regularly the course offers modern announce the contest, sending participants to the link to the post about the drawing.
8. During the competition, many new subscribers will join your community. Think about how to retain them and interest them: publish useful and interesting content, announce promotions and events, make a selection of the most viral posts for newcomers to the community.
9. Monitor comments and messages that come into the community. This will allow you to quickly answer organizational questions,
explain the mechanics of the competition, and defend your case against distrustful users.
10. Determine the budget in advance and plan expenses for each cost item. For example, purchasing one or more prizes, promoting the
contest publication (targeted advertising, advertising in other communities), paying for the services of third-party specialists and
organizations (a designer to draw graphic elements, a web specialist to create a simple online game, transportation costs – delivery of the
prize to the winner, etc.).
Contests on VKontakte are one of the working tools for europe email increasing the number of subscribers, promoting the community, increasing audience engagement and, ultimately, increasing sales.
But they should be carried out with caution, because one awkward move (violation of the rules of the social network) can lead to the
blocking of the community forever. Follow the rules of VKontakte and do not hesitate to ask questions to the technical support
specialists of the social network to exclude possible problems during the drawing itself.
