The dream of any seller is not just people who are interested in the product, but those who are able to pay for it. They are the target audience (TA) of any brand and the target of an advertising campaign.
To effectively influence your target audience and Target Audience Today – not waste your budget on creatives that your potential clients will not appreciate, you need to understand who your target audience consists of: are they mostly men or women, what is their age and income, where do these people live and what are their interests. You need to know what social networks and messengers they use, whether they watch analytical programs, sports broadcasts and talk shows, whether they listen to the radio.
In other words, if you want to advertise a product effectively
You need to divide potential buyers based on similar needs and habits. This task is solved by audience segmentation. Advertising setup is a delicate matter, and in order for a marketing campaign to achieve its goal, it is not enough to collect information about the habits and peculiarities of information perception by its target audience. It is important to analyze this huge array of data (Big Data) and identify patterns in behavior.
When analyzing Big Data, mathematical algorithms
and artificial intelligence process and standardize information Target Audience Today – about TV viewing, Internet activity, and purchases of millions of people. They find patterns and divide the target audience into groups, to which marketers then target advertising. Most often, segments are formed based on the following criteria:
- By place of residence – country and climate, standard of living in the region, nationality. This is how basic needs are determined.
- According to social democrats, they start from profession and income, gender and age, education and marital status, and take into account the presence of children and their number. lesotho business email list In this way, it is possible to clarify preferences and pains, because they will differ significantly among newlyweds and parents of three children.
- By interests and values ― watching certain programs and genres, visiting websites, registering on trading platforms, in communities and messengers. This indicator is needed to understand where it is easier to “catch” your client.
- By habits – taking into account the daily routine, the specifics of the work schedule, as well as the time and circumstances at which people watch TV and listen to the radio, you can offer advertising in measured doses.
As a result, advertising will take into account the mood of specific groups that see it at a convenient time for them, and therefore are more likely to perform the desired action.
This way, you can get a high conversion. And since the circle in the new millennium getting of people who will be offered to buy your product or use your service will be clearly defined, there will be fewer impressions and you will pay less for advertising. After that, all that remains is to ensure that the advertising reaches consumers and finds a response, adjusting the process as necessary.
Why do marketers choose targeting?
The term “targeting” is used not only in advertising. The concept Target Audience Today – of targeting exists everywhere where a targeted, purposeful choice of a target is needed – for example, in medicine during the treatment of oncology. In marketing, this means that advertising is not shown to all users in a row, but is aimed at certain audience segments.
Targeted advertising speaks to people in the most precise europe email way because it is based on data about their preferences and behavior, collected and analyzed. Therefore, the audience sees advertising of what is really useful and interesting to them.
A girl who uses dating apps will be shown discounts on collections of youth brands, not on the installation of dental implants. Advertising turns into personalized content that does not irritate, but suggests how to improve your life.
With the help of targeted advertising, it is possible to direct the client to perform the desired action. The main thing is to understand who might be interested in it. And here the settings of the advertising campaign parameters, which are actually called targeting, come to the fore.
