With the development of digital technologies, business has divided into two camps – companies that have been influenced by these technologies and companies that are just preparing for changes. But it is unlikely that there are still brands that have not heard anything about digital. However, most companies lack a system in this matter. Developing a corporate website , bosnia and herzegovina whatsapp number data 5 million conducting SEO optimization and creating an account on social networks is not yet a digital strategy. Creating an Effective Digital  What then?

But if you don’t have a clear plan, how can you expect to scale your business and innovate, measure meaningful results, and learn from past mistakes? It’s time to stop putting things off until next month or next year and start developing a plan that can give you a powerful push forward.

 

1. Creating an Effective Digital  You must understand what you want (and set a specific goal)

Formulate your goal:

  • First, define the overall mission/goal of your business — and your digital strategy should fit into this grand plan. Answer the question, what is the main goal you want to achieve by implementing a digital strategy? Because your goal will completely depend on the set of digital marketing tools. For example, if you want to attract customers, contextual advertising will suit you better, if you want to increase brand awareness, you can’t keep up with mobile development it is better to use media advertising (banners), and if you want to find partners, you need to make a section for partners on your website and promote only it, etc. Even the content on the website and in advertisements will be different for different purposes, remember this.

Define and measure your KPIs:

  • Determine which performance indicators (KPI) are most important for the development of your business. For example, for online media, traffic is important (the number of users who visited the site), and for an online store, conversions (the number of users who left a request or made a purchase) and profit from them are important, for a clothing store that is promoted on a social network,

    reach (general brand awareness), the number of subscribers and their involvement (likes, comments) are important, and for a company that promotes its services through a site, its position in search results is important. There is no single list of indicators by which you can evaluate the effectiveness of Internet marketing tools, it is important to

Analyze your previous experience (and learn from your mistakes)

You can’t plan at random. Analyzing past successes and failures will help you determine the most important KPIs. That’s why it’s best to do the first and second steps in parallel.

Select a time period for analysis (it’s best to take the same season you chose to launch your digital campaign) – for example, the previous year, quarter or month.

How to analyze:

  • Determine the time period for which you want to receive the report and enter the corresponding dates in Google Analytics.
  • Try creating a competitor comparison report in Google Analytics to compare your results with your competitors.
  • Don’t forget to also analyze how your competitors are implementing their digital strategies — for example, using the SEMrush tool, you can find out the SEO strategy of a competitor company, i.e. which keywords are driving the most organic traffic to their site. This tool can also be used to compare the volume of organic and paid traffic on different websites, which helps to understand how much budget competitors are allocating to paid traffic sources.
  • Check your analytics data at regular intervals, ask yourself, is there anything else I need to pay attention to that I haven’t noticed before? For example, should I check the time of content publication and choose a more effective time frame?

3. Remember who you’re talking to (and speak their language)

The most important element in planning digital campaigns is the people you want to reach. You already know who your target audience is (at least I really hope you do :), but sometimes the target audience is the first thing a marketer forgets when setting KPIs, barbados businesses organization allocating budgets, and choosing channels. Don’t make this mistake. Your target audience should be the core of your digital strategy. To turn your audience into customers, you must understand their deepest needs. How? By creating well-thought-out and understandable portraits of target consumers.