COVID-19 has impacted our lives in unprecedented ways. Eonomic uncertainty is growing. In times of crisis, the first thing that comes to mind for business leaders is to cut their marketing budgets, benin whatsapp number data 5 million But this is a big strategic mistake. Informing and engaging your customers is more important than ever right now, you just need to find new ways to communicate with them the past few weeks.

Here are some dos and don’ts for adapting your online marketing strategy to the new reality of coronavirus.

YES: Pause any automated emails that are no longer relevant at this point the past few weeks

This is the world of COVID-19, and we are now living by its rules. You need to review all your proposals and understand which of them are relevant and which should be postponed until better times.

For example, now is not the best time for airlines and travel companies to send out emails asking customers to book a holiday.

Evaluate all your advertising activities and ask yourself if your ads are appropriate for the moment and context. If they are not, find ways to adapt the message to the existing environment.

For example, if a tour operator offered foreign destinations in a mailing, there are several ways to adapt the mailing to the situation:

disable irrelevant mailing

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>lass=”yoast-text-mark” />>transfer it from the commercial field to the informational one (inform clients about the situation in international tourism, increase loyalty for the future)
make an interesting offer for domestic tourism
offer a good discount for booking next year
offer to reschedule the tour to any other date (convince the client not to cancel the application, provide arguments)
NO: Do not stop paid advertising during this period.

>>>>>>>>>>>>>>>>>>>>>>If you are currently reviewing your online marketing strategy, keep in mind that now is not the time to turn off paid advertising. Any crisis is not only about losses, but also about new opportunities. Imagine if all your competitors turned off advertising, but you did not – who will be left behind when this is all over? Today, people spend more time online than ever before. Business is still moving, and customers are still looking for your services. Instead of stopping everything, evaluate your most effective campaigns and redirect your budget to them. The current situation gives marketers a huge field for new ideas. Find a way for your brand to be relevant and useful in the new conditions. For example, many restaurants have quickly started organizing home delivery of food, and online stores offer discounts to attract customers.

YES: Expand your presence through your own touchpoints

>>>>>>>>>>>>>>>>>>>>>>If COVID-19 has had a critical impact on your business and you really have to cut your advertising costs, consider refocusing your efforts on your own touchpoints with your audience, such as blogs, email newsletters, although verbal violence is commonplace and organic SEO. Research keywords for your industry and include them in the materials you create — articles, reviews, infographics, etc. This situation will end sooner or later, and it is up to you to decide what baggage you will come out of self-isolation with — a website filled with new content that has already been indexed by search engines and raised you to the first line, with a community of loyal users on social networks who will subsequently become your regular customers, with a training course in your specialization, which you can turn into a separate business line.

There are many options – for some

, and for others, it is a stunning growth point. Take advantage of the fact that people are at home and surfing the Internet, and provide them with interesting and useful content. Content is the best way to promote today, barbados businesses organization  and there are thousands of ways to distribute it for free – your own blog, social networks, third-party resources with the ability to publish materials, media that publish expert opinions on various specialized industries, email newsletters.