The first approach to switching to a conversion strategy was made in the summer management was optimized . In the settings of the “Conversion ” strategy, we limited the weekly budget, launched campaigns and began collecting statistics management.
After a month and a half, the first results were analyzed. During the strategy’s operation, bolivia whatsapp number data 5 million the number of conversions to subscriptions increased by 2 times, while the average cost of conversion decreased .
The accumulated statistics allowed us to determinemanageme,collecting statistics management
the optimal conversion price and set the desired CPA for the “Subscription” goal. The “Conversion Optimization” strategy continued to work with a limitation on the average conversion price and without a weekly budget.
Conversion rate increased by
If you are currently reviewing your online marketing strategy, keep in mind that now is not the time to turn off paid advertising. Any crisis is not only about losses, but also about new opportunities. Imagine if all your competitors turned off advertising, cross-functional teams can be defined but you did not – who will be left behind when this is all over?
Today, people spend more time online than ever before, Business is still moving, and customers are still looking for your services. Instead of stopping everything,
ood, and online stores offer discounts to attract customers
ALEXEY POTAPOV
Marketing Specialist, VOKA
Our goal is to make promotion in Yandex.Direct as efficient and automated as possible. New technologies and process optimization help us with this. The transition to a conversion strategy has brought excellent results. In the future, barbados businesses organization we plan to test the “Payment for conversions” strategy on some advertising campaigns and pay only for the result — new subscribers
