The Digital World Global Report 2019 shows a daily increase in the Internet audience by 1,000,000 users. At the same time, more than 5.19 billion people use mobile devices to access the network. Over the past year,  million! The trend is obvious: mobile gadgets and applications are actively developing Mobile Analytics Effectiveness .

Promising products require effective ways and tools for promotion. Mobile analytics is the shortest path to the audience and its understanding. Having mobile analytics installed in the application allows you to collect all the data for analyzing engagement and conversion in order to better understand the audience and the product, ghana whatsapp number data 5 million  and, accordingly, increase ROI (return on investment).

 

Which system from the variety of current offers will allow you to build competent communication within advertising? What are the differences between analytics tools, and how not to make a mistake in choosing? We are ready to share our own experience of working with mobile analytics systems.

Analytics tools: choose and implement!

To analyze the marketing activity of users in a mobile application, 2 main types of analytics are used: external and internal.

  • External analytics  tracks installations from different sources to evaluate the effectiveness of advertising . Tracking external analytics at the moment the user enters the app store (Google Play / AppStore) also collects a pool of data about him (gender, age, location, device type, etc.) in order to use it in internal analytics after installation.
  • Internal analytics , in turn, is responsible for collecting data on user behavior within the application: execution of tracked events, navigation paths, return, engagement, etc.

Analytical services act as effective tools for collecting information. If previously separate services were used for external and internal analytics, today many systems combine these two areas. In addition to paid services, free tools are available,as well as free basic versions of paid products.

In this article, we will look at free services that do a great job of handling the main tasks of mobile analytics: AppMetrica, Firebase, Analytics. Each of these products has its own features.

You can choose one mobile analytics that will be suitable for tracking all your ad installations, or integrate several at once.

If there are many advertising tools, but there is a need to track everything together in a single interface, to assess an applicant’s communication skills we recommend paying attention to paid tools such as: AppsFlyer, Adjust, Mixpanel.

How to implement mobile analytics in an application?

You need to register the application in the service that best suits your requirements and add the Software Development Kit (SDK) to it, Each operating system has its own set of libraries for collecting statistics.

A quality mobile SDK allows you to customize your app and set up a user environment. A useful and comfortable mobile environment, barbados businesses organization tailored to your audience,  will help retain the user,

 In addition to increasing customer retention rates, https://www.bbborg.club/ an SDK also ensures the security and stability of your app.

 

After installing the SDK,statistics will begin to be updated and will become available in the mobile analytics web interface.

Tracker capabilities: getting to know AppMetrica

 

  • Determines transitions from placements where there are no advertising accounts (portals, media resources).
  • Generates reports to evaluate the app audience (gender, age, location, OS, device, app version).
  • Tracks key audience actions within the app.
  • Used to set up remarketing in different advertising services. Allows you to direct users to a specified app page, rather than to the app store.