In mid-July, the Spotify streaming service finally came to Belarus and Russia. For advertisers, bahamas whatsapp number data 5 million Spotify has become another opportunity to place ads and attract traffic (for those who didn’t know, streaming platforms have huge advertising potential). And so that the advertising opportunities of this platform stop being Terra Incognita for you and your clients as quickly as possible, we decided to figure out what’s what Do You Need .
Spotify is not just a player for listening to music. The platform’s algorithms carefully analyze the listener’s musical preferences and, based on them, offer similar artists and compositions. And millions of people around the world actively use it.
Others may not only be interested in advertising Do You Need
Spotify’s algorithms allow for better understanding of audience preferences from the first days of using the platform. This allows advertising to become more relevant and hit the target audience’s heart.
Users of the free version of Spotify alone listen to music on average 2.5 hours daily. They can do this from different devices, but often prefer smartphones.
The service can be considered a personalized radio to some extent, and like any radio, it has space for advertising. Spotify has three types of advertising: audio and video (animated banners), as well as interactive banners.
Audio advertising is played on all platforms between tracks
Along with it, the brand can place a clickable banner from which the user can go to the advertiser’s website.
And if the principle of how audio ads “hit” the listener is clear, you can’t keep up with mobile development then how can interactive banners and video ads work effectively in a music listening application?
They can and do work! On average, out of five minutes of listening to music in the application, the user spends one minute looking at the screen. And therefore, a creative animated banner has every chance of interesting the listener and introducing him to the advertiser.
By the way, Spotify’s video ad visibility is the highest among its competitors. And its indicators are up to 1.5 times higher than international financial reporting standards: 97% on desktops and 95% on smartphones.
Interactive banners in Spotify on smartphones and desktops have not been cancelled. Therefore, you still have the opportunity to “show up” with your creative banner on the main page and on the leaderboard page.
You can also greet users who visit Spotify with your advertising banner. There’s no escaping you!
Still not convinced that the right Spotify ads can work wonders? KFC has a few things to tell you.
They informed platform users about their promotional offer and increased restaurant traffic by 17%. How did they do it?
Something like this:
The number of visitors after the event was 3.4 times higher than expected – 85,000 people!
What’s the bottom line?
Advertising in the Spotify streaming service has long been widely used around the world (as has the platform itself, by the way). Therefore, advertisers in countries where Spotify has only just entered need to hurry to occupy a platform that is new, barbados businesses organization but already proven by foreign colleagues.
Spotify will continue to spread its influence, whether you like it or not. The choice is yours: ignore this platform, or trust it, and experience the power of wide coverage and an authorized loyal audience. Write to [email protected] and we will be happy to help you with this!
