Tik Tok has recently become one of the most popular social networks. And the recipe for popularity turned out to be incredibly simple: an application with short videos up to 15 seconds (but up to a minute is also possible), which anyone can shoot and upload. Scroll through the Tik Tok feed for at least half an hour – and you will not be able to tear yourself away. People love to be surprised, albania whatsapp number data 5 million and the application’s users are very good at keeping the intrigue. Who knows what you will find the next time you swipe up – a talking cat or Philip Kirkorov’s fashion showik Tok’s rapid growth has already attracted the attention of major brands, Strike While the who are investing huge sums in advertising campaigns in the app. But even smaller companies should not ignore the app’s potential as an advertising platform. Especially if their goal is to interest an audience.

Tik Tok advertising opportunities extend to the following platforms:

Tik Tok ;
Helo (currently only in India);
Applications TopBuzz, BuzzVideo, NewsRepublic, Babe ;
Pangle (premium global social network; only available in Japan, South Korea, Taiwan, Thailand, Vietnam, Malaysia, UAE, Saudi Arabia, Egypt and Turkey).

Since Helo and Pangle are out of reach for us, and the other apps are less popular, let’s turn to Tik Tok itself.Strike While the

advertising appears in “Rivers” – these are recommendations, a smart feed;
To get good engagement, you need to be trendy. Before making commercials, study the app trends;
in commercials you can promote a website or mobile application;
the site should be maximally adapted for smartphones (no more than 3 seconds to load). After clicking, the user should see your site as quickly as possible. If loading is slow, you can lose a potential client;
Tik Tok advertising is not suitable for local businesses – it does not have the ability to precisely target;
It is possible to install a pixel and add a mobile application to your account to track conversions.

You can launch advertising in the application either through the Tik Tok Ads advertising account or through your personal Tik Tok manager.

Through the Tik Tok Ads advertising account, you can launch In – feed Native Video – a video in the feed from 5 to 60 seconds (recommended 9-15 seconds), create a dynamic and optimized websitewhich takes up the entire screen. To increase engagement, you can add interactive elements to the video: super likes, voting cards, masks and effects. The user can skip the video.

The following formats are launched through the personal Tik Tok manager:Strike While the

Brand Takeover – a large ad that appears immediately after opening the app. 3-second images or videos up to 5 seconds;
TopView . This format showcases your brand as soon as users open Tik Tok. For TopView, you can use a 5-60 second video with autoplay and sound on;
Hashtag challenges are a format for creating mass advertising and attracting attention to a brand. Users are asked to record a video to a specific song, barbados businesses organization add a suggested hashtag to it, and publish it on Tik Tok.
Thanks to this, brands can closely communicate with the audience and receive user content They require large financial investments, and therefore small companies are better off turning to In-feed Native Video of the Tik Tok Ads advertising account.

Strike While the Iron is Hot: How Tik Tok Advertising Works

Tik Tok advertising opportunities extend to the following platforms:

Since Helo and Pangle are out of reach for us, and the other apps are less popular, let’s turn to Tik Tok itself.Strike While the

The following formats are launched through the personal Tik Tok manager:Strike While the

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