Gone are the days of creating a Facebook page and letting it serve as your online presence. The About section simply doesn’t have enough space to showcase. Create a dynamic and optimized website your marketing differences and directly address your target audience and their needs.
Today’s market demands a construction mobile phone number data updated 2025 website. But before you use a free WordPress template designed for construction businesses, understand that these templates often have poor structure and excess CSS, JavaScript, and HTML that slow them down. Slow sites hinder SEO efforts and can cause your visitors to leave before they even read your site’s title.
To attract new customers, you need to do the following with your website:
- Work with a website designer and developer to create a custom site designed with speed and SEO in mind.
- Write great content for your website that focuses on your customer and their needs first and then sprinkle it with the necessary keywords to win in SEO.
- Make sure your site has the right calls to action that make it easy for customers to understand what they should do next or how to contact you.
- Your website should have enough copy to give consumers confidence that you are a legitimate business and give them a chance to see what you have to offer.
- Keep your site updated with the latest projects and blog posts to keep it looking fresh, which helps SEO and tells your customers that you are active and in business.
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4. Create funnels and contact forms on your website
Once you have created a dynamic website that is optimized for search engines and fast enough to attract visitors, it is time to think about how to convert site visitors into potential buyers, and potential buyers into customers.
Customer acquisition funnels help with this process by guiding potential buyers along a buying path. The buying path includes the questions customers ask and the information they gather before making a purchase decision.
The process buyers go through varies by industry and product, meaning no two buyer journeys are the same. For example, a municipality looking to build a new police station might go through a buyer journey that looks like this:
- Publish an invitation to tender for a project
- Check out the websites of the construction companies that have submitted proposals.
- Ask questions about past projects, included services, project timelines, etc.
- Explore projects and case studies on the construction company’s website
- Call references who have worked with the construction company to get an idea of the working relationship.
- Hold a committee meeting to select a construction company to implement the project.
You will notice that the municipality oscillates bgb directory between doing their own research and interacting with the construction company. Along the way, they research your company online, evaluate project application information, and talk to other clients.
Having the right information online and in your email campaign plans to support your prospecting efforts will help you win more projects and grow your construction business. But to do this, you must think like a customer.
5. Design email campaigns for different stages of work with customers and prospects
Email campaigns support your online presence. They reinforce what the customer reads about you online and serve as a reminder of what you have to offer.
When thinking about your campaigns, you should create the following automated campaigns that target the different actions a customer takes.
- A welcome campaign is when a potential client signs up for your newsletter. These emails should serve as an overview of your services and answer the question of why the client needs what you offer.
- The Proposal Follow-Up Email – After your sales team has visited the customer and provided them with a quote for a construction project, this email should be more personal and thank the customer for the opportunity to meet with them. It can include an opportunity to ask the customer questions a few days or even weeks after the meeting if the customer has not yet purchased services. And if several months have passed without a response, the customer can be placed on a remarketing list that features new case studies or project highlights to re-engage the customer if they have fallen silent.
- Re-engagement campaigns help you highlight new content to nurture relationships with customers or prospects who haven’t engaged with your business or content in a while. You’ll need to revisit these campaigns regularly because they need to stay fresh to offer new information and content to meet customer needs.
The email campaigns you design will be based on your company, services, and unique buyer’s journey. But this short list gives you an idea of some of the opportunities to connect with customers and prospects.
