The final step to get started with Merchant

Once you have chosen the method, click on “Verify” → “Claim URL” .

Once your domain is verified, you can 

Add your data feed to Merchant Center using one of the methods mentioned above. To do so, click “Add your products ,” choose the country where you want your products to appear, and select “Create feed . 

Free listings , which will appear on your customers’ screens “organically,” will be generated automatically. You can check their status in the “Marketing Method” section.

Center is to link your account to Google

Ads and set up your Shopping Ads campaigns. As long as you want to take advantage of this feature, of course.

Now, as you may have noticed, when using e-commerce platforms like PrestaShop or WordPress, this process has some variations. Let’s take a closer look at how this works.

 

How to link Google Merchant Center with popular platforms

Two of the most popular e-commerce platforms are PrestaShop and WordPress , which uses plugins like WooCommerce to operate as a virtual store. Their flexibility and scalability, free versions, and search engine optimization features make them an ideal choice for launching a web store. At least, many of our clients agree.

Of course, as we already mentioned, its connection to Google Merchant Center has some specific features. So, let’s see how to integrate your Merchant Center account with a WordPress or PrestaShop e-commerce site, step by step.

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