Google Merchant Center works as a database , managing how an e-commerce’s products are presented on different platforms. This management is done primarily through a data feed uploaded to Merchant Center.
A web store’s data feed consists of a
Structured file containing information about the products the store offers. In other words, middle east mobile number list it’s a kind of proto-catalog .
There are four ways you can upload a data feed to Google Merchant Center:
- Automatically, with e-commerce platforms compatible with this tool (such as WooCommerce, WordPress or PrestaShop).
- Importing a spreadsheet file (such as Excel or Google Sheets) with your products. This tool includes a downloadable template where you can modify the preset attributes. Once completed, you’ll need to upload it as a file with a “.txt” extension.
- If you have the time and patience, a third option is to upload items individually to Merchant Center. This option can be a good option for small businesses or those that work with a american samoa business directory limited variety of products.
- On the contrary, for large or complex accounts , it is best to upload your products to this tool using a content API .
Once uploaded to Merchant Center
Google will use the feed to compile a catalog of your store’s products and match ten tips to optimize your cold email calls to action them with user searches.
To achieve this, the data feed must be organized based on a series of specific attributes. Some are mandatory (product title, image and description, website link), others are optional (brand, category, custom tags), and still others are specific to the type of product being sold.
