2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward.
The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.
Marketing Review
Look back at your 2020 marketing plan and ask chinese overseas canada database yourself these questions: What worked? What didn’t work? What do you need to do to reach your customers better?
Marketing Goals
What are your marketing goals for 2021? What strategies and tools do you need to help you achieve your goals?
Search Engine Optimization
Does your website come up on the first page of search engine but how do you best approach this? results? Does your business have an accurate and updated Google My Business listing?
A technical website audit will help you understand how well your website works, where it’s not performing well, and how people are using and interacting with it.
Social Media
Social media posts need to be made on a daily or at least weekly basis. Do you have a posting calendar? What are your competitors doing on social media that you need to incorporate into your posts?
Website Conversion
Do you track all the traffic to your website? Where are your best customers coming from? What pages are visitors staying on the longest? What pages are they leaving the site from? Are visitors converting into customers? Are you using the data to drive your marketing efforts?
Website Design
Is your messaging still relevant? Can visitors navigate your website easily and find what they need? How well does it perform on mobile and in site speed tests?
Your website needs to change and adapt to meet the needs chine directory of its users. For most businesses, we recommend you refresh your web design every two years.
