product tagging is the solution for Instagram shopping!
Product tagging on Instagram
In short, product tagging is linking products to content on social channels, such as Instagram. The social channel launched this functionality to create a seamless experience for users, from post to purchase. The user can click directly to the product in the webshop. This way, he does not have to leave the app and making a purchase is faster and easier. The Instagram user actually visits the webshop within the app.
Companies can tag five products in the photo per post. These tags remain invisible until a user clicks on the photo. Then c level executive list he also sees the price of the product and can click through for additional product information. After this, he is redirected to the webshop, where the product is immediately available for purchase. The user can also save the product to think about the potential purchase.
Instagram shopping examples
Reduce the chance of dropping out
It is wise to minimize the number of steps the consumer takes within the customer journey towards the purchase. This reduces the chance of the consumer dropping out . Imagine: an Instagram user sees a nice product in your timeline and wants to buy it. If the product is not tagged, the user must first leave the app and then search the entire webshop for the product. A missed opportunity for both parties, because this involves extra steps – and therefore extra chances of dropping out – within the customer journey.
Terms and Conditions
Product tagging is interesting for all brands and companies that sell products online. A condition is that your company manages a business europe email Facebook and Instagram account. Via Facebook you get the possibility to put your products in a catalogue. A solid, mobile-friendly webshop is also crucial. On the landing page the visitor must be able to make purchases.
5 tips
There are many benefits to tagging products in content. I share 5 tips so that your business important news of the week: tiktok advertising and a personal assistant for durov can make the most of product tagging on Instagram.
1. Installing product tagging.
