When a buyer is about to reach the final Effective case history stage of the purchasing process and has to choose a supplier, his online searches focus on web pages that confirm the experience and skills of the various companies on the short list . This is why the websites of b2b companies should contain a section dedicated to customer testimonials, but also offer the opportunity to access the perfect content for the bottom of the funnel phase. We are talking about case histories: continue reading this article to find some examples and practical advice.
What is a case history for?
In today’s purchasing processes , so dependent on middle east mobile number list digital channels, in both b2b and b2c, reviews published online play a truly strategic role in the decision .
A case history helps to go a step further , because it allows the target audience to discover the success story of customers who have solved a problem, improved processes, increased efficiency and profits, thanks to the solutions proposed by the company .
This is why this type of content is essential in a corporate communication strategy , for its ability to demonstrate the value , experience and skills available to customers.
Case history examples
In the following list, you can find some examples of how to measure your sales performance? case histories that tell the successes of the b2b strategies created for our agency and for some clients:
Case history Fontimedia – Gamba Bruno SpA (downloadable content).
Case history Gamba Bruno SpA – Spontini Group (downloadable content).
Case history Gamba Bruno SpA – TIGROS Gerenzano (blog article).
Case history Gamba Bruno SpA – Gross Cidac (blog article).
Case history Fontimedia – Sodexo Motivation Solutions (downloadable content)
Fontimedia case history – InsideOut Your Training Experience (downloadable content)
Case history examplesHow do you create an effective case history?
>>>>>>>>>>>>>>>The goal of a case history is to demonstrate to the public the company’s ability to support its customers in solving problems . This is a fundamental step in consolidating the bond of trust , necessary for the purchasing decision. The this reason, case histories are among the ideal marketing contents for. The transition from the middle of the funnel to the bottom of the funnel phase of the buyer’s journey .
What we propose below are four good practices to consider when starting to work on writing a case history .
1. Tell about the initial challenges and problems</h4>
In this phase of the buyer’s journey closest to the colombia business directory purchasing decision, the prospect has identified the prob
lem. The plaguing him and is seeking reassurance on the possible solution , before selecting the best supplier. The case history should begin with the story and description of the challenges that. The client company was experiencing when it chose to start the collaboration. The goal is to demonstrate to the buyer the ability to resolve situations similar to those. The his company is also experiencing and to nurture his trust .
2. Choose the customer’s point of view
Telling the purchasing experience from the customer’s. The point of view helps the prospect to identify even more. The visualizing in concrete terms what will happen from the first stages of collaboration. In this case, it is useful to briefly describe the client company. The concerns that preceded the purchasing decision and the reassurances provided.
