The conflictual relationship between marketing and sales is often one of the critical points in b2b companies. In fact, many times these two departments do not communicate and do not collaborate effectively, working as if they were two separate entities. Having common objectives is instead fundamental for the success of the marketing and sales strategy in b2b.
We talk about it in today’s article, focused on the opportunities made available by an SLA between the two departments.
The importance of a service level agreement in the b2b marketing strategy
Effective communication means making sure you are job function email database understood, but also not misunderstood. The service level agreement (SLA) makes this possible.
Let’s try to understand the concept better.
What is a service level agreement?
>>It is a contract that establishes a series of services (and the related quality standards) that must be provided by one of the two parties to the other.
>This agreement can be between a company and its customer or – as in the case of marketing and sales – between two departments within the same organization.
In the context of the relationship between marketing and sales , an SLA serves to clarify and specify the activities that marketing and sales must carry out to support the achievement of company objectives, so that both are in agreement and aware.
According to research by HubSpot,
Companies that have a properly defined service best b2b platforms for lead generation level agreement have:
34% greater chance of having an increase in ROI on an annual basis
21% more likely to get more investment
31% more likely to hire additional salespeople to meet growing demand
This is due to the fact that, since the agreement is signed by both parties, misunderstandings are reduced to a minimum, with positive consequences on the b2b marketing strategy .
Once you understand what SLA is, the question is…
How is the service level agreement defined?
If the goal is to improve the b2b marketing colombia business directory strategy, the service level agreement must be clear and concise; it is not necessary to create a document of a hundred pages, the important thing is that each point is as understandable as possible.
Here’s what a document aimed at aligning marketing and sales should contain :
business goals
b2b marketing goals
business objectives
communication channels
how to resolve any conflicts
rewards for achieving goals
what to do when you don’t achieve your goals
final consents
Let’s analyze each point in detail.
Company Goals
The service level agreement is a useful document to improve collaboration between two historically conflicting areas. To implement a successful b2b marketing strategy. It is important to establish common business goals that lead the two parties to collaborate.
