The results of these indicators will be the basis on which the sales team will redefine its campaign decisions and take whatever is necessary to maintain or improve it.
The number of indicators to monitor should not be too extensive. Your choice depends, among other things, on the nature of your company’s activity and the planned objectives.
Below, we’ll review a series of KPIs that we consider structural and relevant for measuring a company’s performance, as well as the need for a sales performance tool.
Income or revenue
This is perhaps the most obvious of all sales performance indicators. It’s simply the total number of sales your company made in a given period.
This indicator is the first KPI to consider and the basis for all gambling database other indicators in your sales dashboard.
Number of leads
This indicator is the result of lead qualification work by both marketing and sales teams.
It is the result of filtering and organizing leads by deal size and also by the probability of closing (= sale).
By knowing your turnover rate and the number of opportunities in a given period, you can begin to talk about “conversion” or conversion rate.
Conversion rate
It also allows you to evaluate how assertive the sales team’s sales actions and pitch were .
Billing by vendor
It is a very relevant indicator since it provides information ata-sheets-root=”1″>india part time job seekers phone number data on individual and collective performance.
It’s also a KPI that must be cross-referenced with other KPIs. Namely:
Average calls per opportunity (and per salesperson)
It’s an indicator that will help you understand the attractiveness of your product offering. You’ll be able to determine your salespeople’s ability to convey their added value through the acceptance rate.
Average basket per customer
It is the average amount spent by each customer on measure your sales products or services provided by your company.
Using this indicator, you can estimate how many customers—and what type of customers—you need to achieve your revenue goals .
Customer Acquisition Cost (CAC)
CAC (Customer Acquisition Cost) is the relationship between, =”in-cell-link” href=”https://www.mynumberslist.com” target=”_blank” rel=”noopener”>malaysia numbers list on the one hand, the total costs with the marketing and sales teams and, on the other, the number of new leads “won” over a given period of time.
The lower your CAC, the more efficient your sales strategy will be , in terms of allocated resources.
We recommend comparing this indicator with the average basket per customer. This will help you understand whether certain types of customers deserve more acquisition efforts than others.
Finally , you will also be able to assess whether, to improve your sales performance, you should focus on your teams’ skills or rather on your overall sales strategy.
