Even often with unattainable goals.
If this is the case, over time, they become mediocre and unproductive salespeople.
The company’s global strategy
Finally, when all of a company’s sales performance indicators dataset are in the red, it’s often worth reflecting on its overall strategy.
- Where do you want to go as a company?
- Has your goal changed?
- Is your goal still the right one?
- Should you consider radically modifying your product or service offering ?
- Is your company aligned with your brand values ?
These are some of the questions a leader should ask themselves chinese student phone number data before drawing definitive conclusions about the value of their sales or marketing teams.
What are the key factors that influence sales performance?
There are two essential factors that have a high impact on sales performance:
- The attractiveness of the product or service offering
- The quality of the contacts generated by the marketing team
The attractiveness of the product or service
When your product doesn’t sell, it can sometimes be because it’s not as “good” as you might initially think.
Most of the time, the issue to be addressed is not necessarily the intrinsic or “technical” quality of your product.
It’s more related to your target customer’s appeal. In other words, their perceived value of your product or service.
One of the most common mistakes when designing an offer is malaysia numbers list doing so without having explored and defined the behavior and psychology of our target customer .
It’s very common for a company’s product development teams to spend months, even years, designing a particular product without actively listening to customer needs.
This customer feedback is, in turn, typically provided by marketing and sales teams.
So if your company’s sales performance indicators show weaknesses, ask yourself these questions:
- To what extent can you adapt your service or product offering to your leads’ expectations?
- How can you ensure better communication between product development, marketing, and sales teams?
The quality of leads generated by marketing
When your sales effectiveness declines, the quality of the leads you generate also deserves your attention.
It’s always key to evaluate how your company’s marketing team can improve its B2B lead generation processes. (Read our article on LinkedIn Lead Gen Forms .)
When it comes to B2B marketing strategies , one of the best strategy and management workflows you can implement is the LaGrowthMachine + LinkedIn Sales Navigator combo .
Below we present the advantages of implementing these tools:
1. You create ultra-targeted lead audiences through Sales Navigator.
2. Import them into LaGrowthMachine
3. Create your automated multi-channel sequence by doing LinkedIn Automation for example
4. It syncs with your CRM software, and every lead strategy and management that responds to one of your messages will be considered a qualified lead in the reporting tool.
Here you can see the results of a LinkedIn emailing and cold calling campaign :
The gains in terms of time and process flexibility are incredible. The same goes for the impact on sales performance, as reported by the Chief Revenue Officers of many of our client companies.
