That is, people who have become subscribers to a newsletter, attended a webinar, or requested information about your products or services.
Consequently, they are leads qualified as prospects since they are one step away from making a purchase.
With LaGrowthMachine, you can easily manage your lead databases
By definition, a sales lead database is simply a list of all these contacts, along with their data . Namely:
- Name
- Age
- Company
- Post
- Phone number
- LinkedIn URL
The first step in this B2B lead listing is typically list to data developed by the Marketing team.
The sales team can then define how to approach these leads through their sales plan .
You can do this through inbound or outbound sales strategies , where salespeople choose to contact their hot leads directly.
On the other hand, there are other types of B2B prospecting strategies in which leads are organically attracted to you.
To learn a little more about this, you can visit our post on inbound sale
A sales lead database is typically delivered in CSV file format. From there, it can be opened with Microsoft Excel, Google Sheets, or any other spreadsheet program.
This format allows you to import and export databases to many tools such as CRM.
LaGrowthMachine, our sales-focused prospecting tool, chinese student phone number data allows you to import lead lists from a CSV source, or directly from LinkedIn .
This way, you can add as many leads as you want and create sales sequences simply and effectively.
Why is it so important to have a sales lead database?
If you’re a business owner, sales manager, or salesperson, you know the importance of having a robust and up-to-date lead database.
Of course, it’s not an easy task, since the quality of these leads is crucial.
On the contrary, a weak database or one with incorrect data only generates wasted time for the entire sales team.
Therefore, having a robust lead database can help you:
- Save time by automatically sorting and filtering leads for you
- Increase your sales portfolio
- Close contracts
This means that the better your leads are ranked, the higher your conversion rate should be .
But how do you ensure your lead is suitable and qualifies for your business?
How to build a robust sales lead database?
There are two ways to get a good database: You can generate one or purchase one. Below, we’ll explain the different advantages and methods of each.
Creating your own lead database has the following advantages:
- It will be more qualitative : No one better than you and your team to clearly identify your ideal marketing lead .
- It will be more economical: You can generate leads malaysia numbers list with different marketing strategies: investment in social media, newsletters , search engine campaigns, etc. This will generate more relevant long-term results for your business than if you decide to purchase the databases directly.
To create your own sales lead database, here are some techniques you can use:
- Ads: Display, Social, Google Ads. Ads are a great channel for generating targeted leads.
- Content Marketing : If you invest in SEO, videos, ebooks, and other content marketing tools, you’ll gradually attract more and more leads.
- LinkedIn Sales Navigator : One of the most effective platforms for creating an accurate and targeted database for your market. You can directly import your lead list from Sales Navigator into LaGrowthMachine. This way, you can add as many contacts as you want and create automated sequences across different channels, such as LinkedIn, email, or Twitter.
