special ad audiences after August 25, 2022.
Unavailable for use in creating new ads via the API starting September 13, 2022.
Unavailable for use in new ad creations (Ad Manager and the API) starting October 12, 2022.
Affected ad sets may be paused, and you may need to delete special ad audiences to resume delivery starting October 12, 2022.
How do I opt out of special audiences?
Some of our suggestions for successfully navigating this situation include:
Focus audience targeting on special ad what are special ad categories category campaigns, targeting by interest and behavior.
Use broader audiences.
Whenever possible, use both bid and buy telemarketing data non-bid creatives. Non-bid creatives can be set up in a standard campaign, and more detailed targeting can be used, such as age, gender, and similarity targeting.
Facebook Automotive Ad Example – Offer
Run the activity across multiple channels to improve the quality of audience targeting.
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