Why does a brand need merch? If previously branded artifacts were created to attract the public’s attention, today we can identify at least six reasons why a company needs them:
Increased brand awareness. Merch draws attention to the brand and enhances its image. Simply put, it informs the audience about the existence of the accurate mobile phone number list company, the event, or the musician. This creates and strengthens the connection between the brand and its fans.
Additional income
Selling merch usually brings in additional money. The more fans a brand has, the higher the sales will be. And the income can always be why you should care about phone number formatting in your crm invested in creating new products, organizing marketing campaigns, and other purposes.
Creating a fan zone. Merch helps create a community of like-minded people. Such people can exchange artifacts, communicate and participate in the company’s competitions, which has a positive effect on its popularity.
Conveying an advertising message. Using branded artifacts, you can expand the brand’s audience. Increasing the number of touches
To push a person to buy, a brand needs to interact with them multiple times. Few people will buy a product or order a service after seeing an ad once. Warming up the audience is gradual, and meeting with the merch can become one of the target touches.
Brand promotion: Items such as blankets, bags, and hoodies can be given as gifts or prizes. This can draw attention to the company and create a positive opinion about it.
What is merch and why is it need
Merch of the rock band “Alice”
Why do people buy merch?
In 2021, the Anketolog company conducted adb directory a study involving 1,900 Russians. In particular, they were ask to say when they would be ready to buy branded goods with their own money. The respondents said that they would invest their money in branded items if:
