Cyber Monday is one of the biggest online shopping events, widely celebrated in several countries, including Brazil. The date offers consumers the opportunity to purchase products with advantageous discounts, taking advantage of offers from online stores. In this post, we will explore what Cyber Monday is, how it came about, and which products will be in high demand in 2024. We will also provide data, graphs, and campaign strategies to help your store prepare for this day.
What is Cyber Monday?
Cyber Monday takes place on the first Monday after Black Friday and is focused on boosting online sales. Unlike Black Friday, which also whatsapp lead involves physical retail, Cyber Monday was created specifically to encourage e-commerce and continue the end-of-year sales.
Cyber Monday is known for offers in categories such as electronics, fashion and decoration, with big discounts on products ranging from technology to home and leisure items. In 2023, Cyber Monday generated billions in global e-commerce, and projections for 2024 indicate continued growth.
How did Cyber Monday come about?
The first Cyber Monday was created in the United States in 2005 by the National Retail Federation (NRF). The idea came from satisfied customers are more loyal an observation: on the Monday after Thanksgiving, many people returned to work and took advantage of their office’s fast internet connection to shop online, kicking off the digital shopping movement. Since then Cyber Monday has gained popularity and has become a date that consumers in several countries, including Brazil, look forward to.
Why is Cyber Monday important for e-commerce?
Cyber Monday represents a golden opportunity for e-commerce, especially in a market like Brazil, which has seen high growth rates in e-commerce. Brazilian e-commerce is expected to grow 28% compared to the previous year, with the europe email main categories being electronics. Fashion beauty and home goods. For online stores, Cyber Monday offers the chance to attract new customers, increase the average order value and build customer loyalty.
Trending Products for Cyber Monday 2024
To make the most of Cyber Monday, it’s essential to understand which products will be trending in 2024. Below, we’ve listed some of the most promising categories for this event.
1. Electronics and Technology
Technology is always one of the most popular categories during Cyber Monday. And 2024 will be no different.
- Smartphones and Tablets: Smartphone models continue to be one of the most sought-after products. Especially those with innovative technologies and high-resolution cameras.
- Laptops and Computers: Items such as notebooks, which are essential for home office, continue to be in high demand.
- Headphones and Smartwatches: Wireless headphones and smartwatches with health monitoring features are in high demand.
Campaign Strategy for Electronics
- Bundles and Combo Offers: Offer bundles of products, such as a smartphone with headphones.
- Feature-Focused Ads: Promote your most compelling features, like advanced cameras and 5G compatibility.
