“How to Calculate Conversion: 3 Proven Options”
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H1–H6 tags. H1 headings are the second most important tag after the Title meta tag. They should include keywords, but should never be a simple listing of them. H2–H6 tags may include paragraph headings with keywords. However, today accurate cleaned numbers list from frist database search engines do not attach much importance to these tags when ranking pages.
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Optimizing meta tags on the page
Meta title tag. It is very important for the search robot: the system takes it into account when determining the content of the pages.
When composing a meta tag, follow these guidelines:
- corresponds to the highlighting followers and engagement on social media content of the page and contains keywords;
- readable, represents a complete thought, and not a set of key phrases;
- no spam;
- we place keywords at the beginning of the tag, and words from the query – in one expression;
- Rewording and highlighting headings adds relevance to the page;
- clickability and attractiveness contribute to increasing CTR;
- It is important that hindi directory each page has its own title in accordance with its content (a unique title in relation to the other pages of the website).
It is recommend , to limit the length of the title to
60–70 characters. Both leading search engines, Yandex and Google, are design , for this amount.
The description meta tag includes a short description of the page (up to 200 characters). Search engines use the contents of the description tag when forming a snippet (a part of an article that is visible to users in the search results list). This is especially relevant for Google.
The snippet plays a special role in getting high traffic. The top position of a resource itself is not a guarantee that the user will follow the link. The behavioral factor is increasingly taken into account by robots when ranking pages, so without a snippet that convinces the visitor that he will find what he is looking for on your site, it is impossible to talk about competent internal optimization.
When composing a description, follow these rules:
- length should be 150-200 characters, 1-2 sentences;
- readable, complements the title and briefly describes the content of the page;
- no spam;
- unique in relation to other pages of the resource and websites;
- the ability to use special characters (® ☺ ★!);
- clickable, contains a call to action.