We now know that social media and B2B go well together. This is especially true for professional networks such as LinkedIn. LinkedIn for B2B companies But the social network can do more than just connect employees and share company information. If used correctly, there are many opportunities to address target groups even more directly and to network. We show how a lot can be achieved with just a few measures.
LinkedIn has now become very relevant – especially for B2Bs
- Precisely define your target group on LinkedIn
- Create relevant content for the target group
- Actively involve employees in communication
- Achieve more attention and goals with LinkedIn Ads
Hardly any other social media platform ccurate mobile phone number list has developed as rapidly in recent years as LinkedIn. From a purely professional networking channel to a comprehensive content platform . LinkedIn for B2B companies has gained enormous functions. And that is precisely why its popularity among B2B companies is growing. Anyone who wants to ride the wave of thought leaders, business influencers, etc. can significantly improve their company presence on LinkedIn with just three measures.
Focus on relevant content
The company page is set up, the first employees are already following the company. Now all that’s missing is the right content to get the attention of the target group. The first step: get the right feel for the right content and its presentation. Successful pages and posts in the respective industry are a good starting point for this. How do you tease content there? LinkedIn for B2B companies How is the target group addressed? It can be helpful to regularly monitor the hotly discussed topics and then take them up. LinkedIn offers a tool for this to screen relevant content.
In order to present your own content in an appealing way, you should use visually strong media. According to LinkedIn, updates with what is the job description of a b2b sales? images, videos or links generate twice as many comments on average as compared to pure text updates. LinkedIn also provides inspiration for visually appealing content preparation . In order to achieve sufficient reach, you should use the channel regularly. One update per week leads to significantly higher engagement.
It is also important to create a good content mix of advertising, external content (e.g. industry news) and personal content. After a few weeks of start-up, you should check which content performed best. LinkedIn’s analysis tool allows you to quickly identify the content with the greatest reach. This information forms the basis for future adjustments.
Involve employees
LinkedIn thrives on networks and contacts. But like everything else in life, people prefer to make contact with real people rather than with a brand or company. That’s why it’s worth letting employees speak for themselves on LinkedIn. LinkedIn for B2B companies As a company, don’t just share employee updates. Encourage them to publish cmo email list company successes or interesting industry topics. The company name should also be mentioned. The reach of your employees is up to 10 times greater. Use this to put your own brand in the spotlight.
A basic requirement is a corporate culture that is open to social media. Promote this by training employees in how to use LinkedIn. Especially in the areas of marketing, sales or HR, you will often find employees who already actively use the channel.
