Digital Marketing is the set of strategies focused on promoting a company or brand on the Internet. The difference with traditional marketing is that it uses digital channels and this allows for the analysis of results in real time.
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Knowing what digital marketing is and how it works, as well as how to take advantage of its different channels, is essential to being a competitive brand, so let’s see what its main keys are.
What is digital marketing and what is it used for?
Digital marketing (also called online marketing) is a system that allows a brand’s products or services to be promoted over the Internet , using online channels and tools strategically to help achieve the company’s overall business objectives.
It emerged as a result of the transition from Web 1.0 (made up of static content controlled by companies, similar to traditional media) to Web 2.0 , in which users can interact and their voice begins to be important. However, the concept began to be used for the first time in the 1990s.
It marked a change in the way companies use technology to promote their business. Before it came into being, almost all the information consumers received about products and services was controlled by the companies that marketed them. It was therefore very difficult to ensure that the information received was impartial and took into account the interests of the consumer and not just those of the company.
In the age of digital marketing, however, the consumer has become an active agent in the entire purchasing process and even has influence in previous stages, such as the development of new products. It is estimated that 60% of the purchasing process has already been completed by the time the consumer comes into contac t telegram number list with the seller, since the latter has become accustomed to doing their own research.
In this sense, brands have to accept that there is a certain loss of control over the messages published about their products and services, and they campaigns a strategy have to be willing to interact with users instead of giving monologues.
Advantages of digital marketing
- Measurable results. In traditional marketing, it is very difficult to attribute results to specific campaigns and accurately what is the job description of a b2b sales? identify what is happening. In contrast, in digital marketing, we have practically real-time data on each user action. This makes it possible to keep an exact control of the most relevant metrics for our business and measure the return on investment of each of our campaigns.
- Immediacy. By being able to measure results in real time, we can also implement actions in a very short period of time. This allows us to correct course if something is not working and to adapt quickly to any unforeseen events.
- More precise segmentation. Traditional TV, radio, print and outdoor advertising is aimed at a narrow audience, but a belgium business directory company’s products are usually only of interest to certain types of customers, which leads to wasted impressions and budget. With digital marketing, however, we can target ads with great precision to reach exactly the target audience .
