It must be admitt that some mia have long been impervious to criticism and direct dialogue with readers. Journalists. A particularly in the written press. A have long display a vertical posture of “experts” whose mission would be to ucate the masses. Today. A online mia are forc to re-examine this vertical culture and to confront readers more. Since the arrival of the Web and social networks. A the role of the mia is much more dilut. A in a context where everyone (or almost) has become a producer of information.
The interactivity allow by
comments was. A for example a first step cell phone databaset forward (although with mix effects on the quality of public debate). The race for audience and the omnipresence of analytics in itorial offices is also a driving force behind these changes. And now… As American journalist Joy Mayer. A author of a very good blog on trust in the mia. A points out. A itorial offices must be clear-ey about distrust and seriously review their relationship with readers.
A some mia outlets are starting to
Really involve their readers in the itorial process. We often disabling and configuring analytics talk about “ engagement journalism . A ” even if the notion is very broad and a bit barbaric. This collaboration can take various forms. collecting ideas. A testimonies. A etc. A simple way to take the pulse of society and get out of one’s ivory tower – especially in itorial offices that rarely do field reporting.
This work ethic mobilizes
fairly classic journalistic Beyond the unconstructive interactive belgium business directory gimmicks skills (listening. A curiosity. A critical thinking). A but with particular attention to maintaining a constant link of feback with readers. Involving readers in the itorial process is also a new way to capture the attention of Internet users and to retain some of them.
