• Drive customer retention
Email marketing helps you build a loyal customer base by sending win-back emails, refill emails, abandoned cart emails, etc. As per data, the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. You can upscale your sales by retaining valuable customers by targeting them with the right win-back email campaign.
• Increase website traffic
When you send relevant and targeted emails and direct users to your landing pages, it increases the traffic to your website. As a B2C, you can send singapore mobile database different email campaigns – seasonal campaigns, coupons, special deals, exclusive benefits, insider benefits, etc. 72% of B2C marketers say email is their most effective content distribution channel.
How to create B2C email campaigns
Follow these 5 steps to create effective email campaigns for your audience:
1. Identify your goals and KPIs
Have trackable and clear goals that you want to achieve through email campaigns. Is it to increase website traffic, get more people to sign up to your promotional emails, or get new users to make their first purchase? Defining your goals will pave the way for email list-building tactics and drafting email campaigns.
2. Build an email list of the target person
Building a decent-sized email list is imperative chine directory to send emails to your target persona. To attract your target audience, you need to deep dive into their behavior and study them. Understand how they interact with your website, engage with your brand across social platforms, products/services they are interested in, and then push them to sign up.
For example, social media is one of the effective
ways to capture leads for your email list. So, if your target audience hangs out at Instagram, Facebook, or Tik-Tok, you can launch social media contests, post topical posts to engage with them, or run paid ads to increase brand awareness.
Related guide: 11 Email Acquisition Strategies to Grow Your Subscriber Database
3. Segment your email list
Once you have a decent size email list of quality subscribers, it’s time to segment your email list. For B2C brands, segmentation becomes crucial as your customers are at different stages at a given time. Besides, your brand might be selling many products, and your subscribers might not be interested in hearing about all of them. Their age, gender, location, or habits all vary. Thus, segmenting users to send emails that resonates with them is essential.
