Do you use emojis on your salon’s social media? No? Okay, now take a close look at these sentences:
How to use Our Christmas gift packages have already arrived.
Our Christmas gift packages buy phone number list have already arrived!
Our Christmas 🎅 gift packages have already arrived 😍.
Which option did you like the most? Did you choose the third one with the emoticons?
Adding an exclamation point instantly makes a sentence feel different, injecting a certain emotion. But using an emoji takes it a step further.
Let’s take a look at why emojis are useful for marketing your salon, when to use them, and most importantly – when to leave them out .
How to use Why should your salon use emojis?
In face-to-face communication, we use intonation, gestures, and body language to support our words and add life and emotion to them. However, in the online space, we have to rely solely on what is written – body language and all supporting gestures are missing. This can lead to misinterpretation or even a lack of interest in the message being conveyed.
1. Emojis say more than words
You’ve probably heard the old saying: a picture is worth a thousand words. That’s exactly how emoticons work. Adding a smiley adds emotion, meaning, and tension to text that text alone wouldn’t be able to do. Emoticons are the icing on the cake.
84% of women and 75% of men believe that emoticons can describe their feelings better than words alone. ( Source )
For example, Nikanailsbb effectively used the emoji 🍂🍁 to highlight the autumn colors we see on the nails.
2. Emojis add personality to your salon
Emoticons can help your brand by adding zest and character to your posts.
This Instagram post is from Angel visage salon . Their emojis are simple and work well with both their text and visual content. They are a good example of how emojis can personalize a brand.
3. They increase user activity on social networks
Do you want your followers to be more active and interact with you on social media? Invite them to react to your post using emoticons , such as 👍 or 👎.
You can also use emoticons to create more interesting descriptions – for example, instead of classic bullet points in the text. This can what is the messy middle? easily differentiate your post, as Aveda UK did .
Aveda’s target audience is interested in natural, organic, and cruelty-free products. Using emojis that symbolize partying and fun like 🎉🥂🎇 wouldn’t have been entirely in keeping with their brand’s message. However, by choosing the right emojis to b2c fax highlight the list in the description, they kept their brand values intact.
You can also increase interest in the message of your text by using emoticons in headlines, announcements, and calls-to-action , e.g.:
⭐ We open on July 4th ⭐
❤️ Valentine’s Day gifts for her ❤️
Book now, places are limited 🏃♀️
Now that you know why emoticons are important in social media marketing , it’s time to find out if they’re right for your business.
When to use emoji?
In general, it depends on:
- your business,
- your target group,
- your marketing message.
The type of business you have, your target audience, and the message you’re trying to convey all play an important role in whether, how, and when you should use emoticons.
Let me explain….
Understanding your audience is key. For example, if you run a beauty clinic or specialize in advanced aesthetic treatments, using emojis like 🤞😉🥳 doesn’t sound professional, let alone trustworthy.
Emoticons should never be used to trivialize a serious topic or situation. If you use emoticons on topics like laser procedures, injections, or fat reduction, your audience probably won’t appreciate it. They’d rather be reassured of your qualifications and expertise. Emoticons aren’t going to interest them in this case.
Dermalogica uses very few emoticons in their social media communications, which gives the impression of being more professional. In this post in particular , they used them very sensitively instead of bullet points without sounding too casual. In some posts, they use them more, but there are also those where there is not a single smiley.
They use them a bit more in their Instagram communications, but this is mainly due to the younger audience that uses the platform. This only highlights how important it is to understand your target audience.
The Sk:n brand has a similar approach – they only use emoticons when they feel it doesn’t detract from their professionalism. In this post, Sk:n Clinics decided to use the 👆 emoticon as a challenge for followers to read the Q&A from the link in their bio.
