Short-form video is and will always be powerful. Long videos don’t hold attention well. TikTok videos perform best when they phone number library ’re between 15 and 30 seconds .
Optimize your posting time: Research shows that the best time to post is between 6pm and 10pm. Especially on weekends, engagement is 30% higher. It’s alwaysWhy do your social media posts seem to fail? The algorithm seems to be working against you, your content barely reaches your target audience and interaction is lacking. It is a recognizable problem for many companies. But what is going wrong? Often there is a lack of a strong strategy. Without a clear Social Media Blueprint your efforts remain fragmented and your impact minimal.
Social media offers enormous opportunities, but to really use them, focus and consistency are needed. Marcel Molenaar, Country Manager & Director Marketing Solutions at LinkedIn Benelux, recently emphasized in a podcast that LinkedIn is not about likes or views, but about reaching the right target group. Even messages with little interaction can be valuable if they appeal to the right people. In this article, you will discover the five biggest pitfalls that many companies make – and how you can avoid them. This is how you can use social media successfully in 2025! Do you want to take your social media strategy to the next level right away? Schedule a free sparring session today.
The five biggest pitfalls (and how to avoid them)
1. Wanting to be everywhere at once: lack of focus
Many companies want to be visible everywhere: LinkedIn, Instagram, TikTok, Facebook and YouTube. It sounds smart, but without a focused strategy you will become fragmented. Your content does not really reach anyone because you do not invest enough time and attention on each channel.
What can you do?
Choose focus. Analyze where your target audience is active and invest in high-quality content on those platforms. A Social Media start with the question Blueprint provides insight into where your target audience is and which channels really have an effect.
2. Too much emphasis on form, too little on content
Beautiful visuals attract attention, but without strong content you will not reach your target group. Many companies invest in eye-catching designs, while clean email the message remains unclear. That is a missed opportunity: the core of social media is about stories that resonate.
