Implementation of amoCRM for the largest exporter of sturgeon caviar in Russia

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Implementation of amoCRM for the largest exporter of sturgeon caviar in Russia

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The Russian Caviar House Group of Companies (Moscow) is the owner of  for the Implementation of amour for the largest largest an   aquaculture enterprise producing black caviar.

It is the largest exporter of the delicacy to the international market and a supplier of sturgeon to spain telegram data  the Kremlin and such companies as the Central Bank, Gazprom, Sberbank and Roscosmos, and even to near-earth orbit – caviar is part of the on-board food for ISS astronauts.

The average annual production volume of sturgeon caviar from the Russian Caviar House’s own broodstock is 23-24 tons per year, with about 3% of the production going for export.
About the project:

The company’s clients are the following segments:

  • the largest chain stores: Magnit, Pyaterochka, Lenta, Auchan, Karusel;
  • online stores with their own delivery;
  • offline stores in Moscow, Moscow region and St. Petersburg where caviar needs to be deliver.
  • legal entities: gas stations, private stores;
  • foreign companies that import caviar, as well as duty free.

As we can see, the company’s market segment is diverse. At the same time, many .how to get homepage backlinks to your site’s front door

requests are receiv  every day from new and old clients via the website, e-mail and telephony. These requests ne  to be record and process  in a timely manner.
P.S. The customer was choosing between two systems – Bitrix24 and amoCRM and communicat  with many integrators.

The decisive factor was a personal conversation with the customer. There, we offer  comprehensive solutions for logistics and interaction between a large number of departments bas  on amoCRM with our own industry modules.

Solutions used

Implementation tasks

After business diagnostics, it became clear that the company has a branch  structure and is divided into departments with their own responsibilities.Online store, sales department, foreign economic activity management (FEA) and retail.
In order to combine all this into one integral structure, it was decid  to implement. It in the following stages:
  • Implement and configure amoCRM
    Expanding amoCRM registration, adding all users. Loading the old client base.
  • Set up synchronization 1C+amoCRM
    Two-way data exchange is necessary to control payments from customers for issued invoices.
  • Connect and configure IP telephony

    For high-quality work, all calls will be recorded, and the transaction card will store the history    for the largest of interactions with conversation records.

  •  Develop an industry-specific seafood logistics solution
    Orders from the online store are delivered by a courier. When working with  thailand data such an expensive  Implementation of amour for the largest product as caviar, the courier cannot make mistakes, otherwise the company’s reputation will suffer.
    It was decided to develop a widget for logistics that will simplify delivery tasks. The application shows all couriers on the map, as well as a list of deliveries for today or tomorrow. The logistician selects orders, optimal routes, assigns couriers, prints out route sheets.
    This will reduce the cost of cargo delivery, plus the logistician will see the caviar delivery and the location of the couriers in a single window.
  • Automate the process of coordinating any issues between departments and employees

    The process of coordinating accounts with the director was slow. It was necessary to speed it up, eliminating the occurrence of delays. To automate this process, a widget for managing tasks in the company was developed.
    In the program, you can create an unlimited number of projects for any activity of the company. Each project has participants, executors, responsible persons. You can assign your own stages for coordinating tasks with a reminder.
  • Integration of online store with amoCRM
    The online store sells delicacies – salmon and sturgeon caviar with home delivery in  Implementation of amour for the largest for the largest Moscow and the region.
    We integrated the site with amoCRM so that when choosing a product, customer data is forwarded to the system.
    When creating a new application, amoCRM automatically creates a contact and assigns a task to the responsible manager. When ordering, the client indicates their full name, phone number, delivery address on the site, then all this data is automatically entered into the transaction card.

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