How to Redirect Backlinks Pointing to 404 Error Pages

Think of the last time you surfed the web. You’ll probably relate to reading a blog post and cambodia telegram data clicking a link to learn more about a certain topic. You have an inquisitive mind, right? Who doesn’t want to soak up all the information that’s out there, to find the best possible data and strategies? So, you leave no stone unturned and no link unclicked. But then the worst thing happens: You’re hit with an ugly page bearing no resemblance to what you’d hoped for. Just those dreaded words in a supersized font: “404: Page Not Found.” A 404 error is a page or URL that no longer exists. You can land on them by incorrectly entering a URL.

Why Should I Be Worried About 404 Errors?

According to Google, 404 errors are natural. But, they admit that site owners plug your competitor’s domain into seoptimer should be cautious about them: While it’s normal to have Not Found (404) errors, you’ll want to address errors for important pages linked to by other sites, older URLs you had in your sitemap and have since deleted, misspelled URLs for important pages, or URLs of popular pages that no longer exist on your site. This way, the information that you care about can be easily accessed by Google and your visitors. Website builders are always changing their URLs. Whether they’re changing the name of their category pages or moving content from one page to another, it’s not uncommon to land on a 404 error page when you’re browsing the internet.

They’re Bad—in Fact, Awful—for User Experience

The simplest explanation for 404 errors causing problems is because they let the user down. phone number list 404 errors stop a searcher in their virtual path. They’re not landing on a page they’d hoped for. In fact, they’re not landing anywhere. It’s a bad experience, right? User experience plays a huge role in a search engine’s algorithm. After all, Google wants to reward websites that are valuable, relevant and reliable with good SERP performances. You’re unlikely to get that if users head to your site and instantly land on a 404 error page.

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