In our online service Lead2Call, about a fifth of the leads we process are from the real estate sector. We work with Internet agencies that conduct advertising campaigns with developers. Internet agencies send us requests and calls so that we can process them and israel telegram data pass on only targeted requests to the developer’s employees. And often the sources of these calls and requests are such sites as CIAN , Aviso , Yandex.Real Estate .
These sites have various ways of attracting potential buyers.
The point of the tool is that the developer receives calls from ads on the site to its sales department. But it pays only for targeted calls. If the call is longer than 20 seconds, then Yandex.Real Estate considers such calls to be targeted automatically, but the developer, after listening to the call, can note that it was not a targeted call – if, for example, it is quick start. bitrix24 implementation case in ozon logistics already a shareholder. But it is important that if the sales department did not accept the call (all managers were busy, for example), then this call is automatically considered targeted. And in Yandex it is often impossible to dispute it.
The price of a target call for elite residential complexes in Moscow is about 30,000 rubles. It’s a shame to pay 30,000 rubles if all the managers were busy and didn’t answer the call.
So, the case. A well-known developer with an almost sold-out elite residential complex, so there is only 1 manager on site who answers calls and conducts showings.
The Internet agency budget calls from. The budget includ 15 target calls, with a budget of 450,000 rubles (for one call to elite real estate – 30,000 rubles) and since there were few calls, the manager will answer the calls.
The problem with target calls from the Yandex.Real Estate platform is that even those who have already bought an apartment in a residential complex and who need to call the developer of this
had already bought an apartment), but you still need to be able to dispute this call.
In the first month, 54 calls were receiv(an average of slightly less than 2 calls per day) lasting more than 20 seconds.
And the manager for various reasons could not accept 15 calls. Of those that he could accept, 14 turn out to be target . Of the 15 miss calls, we were able telegram data to reach 12, of which 2 turn out to be target and 10 were able to be disput. But we could not reach 3 and they could not be disput
And it turns out that we lost 3*30,000 = 90,000 rubles. Just because the manager didn’t pick up.
