The first step to is to. How to do a conduct keyword research. This is the foundation namibia phone number list of any SEO or SEM strategy we want to develop. For those unfamiliar with this process, we’ll explain in detail what keywords are , how to perform keyword analysis for our business, and which tools can help you with this process.
First of all… Why do I need a keyword study?
We’ll answer this question with another: How do you know what information your audience needs?
When building a content strategy, it’s extremely important to understand the If you want to attract sales opportunities. How to do a you must share valuable information for your target audience.
How do we uncover these needs? By asking Google. If there’s any data Google that will help you with your SEO strategy (2025) that shows what users search for most by region, type of business, and season, Google has it.
At this point, it’s worth clarifying what keywords are . Basically. How to do a they’re the terms users use in search engines (such as Google, Bing, and Yahoo) to perform their searches.
So, doing a keyword analysis involves searching for and identifying the terms associated with our industry or business that have the highest number of searches per month on Google.
Correct interpretation of this data will allow us to:
Understand what information users need
Know what content will attract more readers and sales opportunities
Organically position the website on the first pages of Google
Detect new niches in the business
Avoid high bounce rates
Rule out economic losses
Evaluate the competition’s performance
Capture qualified leads
Increase conversions
Types of keywords
Before conducting keyword research, you need to recognize the types of keywords phone number taiwan you’ll find online. We can categorize them from two perspectives: user intent and search volume.
According to the user’s intention
Informational: Users use these keywords to obtain information on a specific topic. A good example is: Life insurance in Peru.
Transactional: The goal of those using transactional keywords is to make a purchase. For this reason, they tend to be much more specific. For example: ” Life insurance prices in Peru .”
Navigational: These refer to specific websites, such as “ Facebook ,” “ Amazon ,” and similar.
