SEO cannibalization can be considered. SEO Cannibalization: a content strategy flaw. It occurs when two honduras phone number list or more pages on a domain compete for the same keyword, affecting the search engine optimization strategy. As a result, we lose strength on both URLs and become less effective.
How does SEO cannibalization affect content strategy?
It affects the CTR of each page: One of the main consequences of SEO cannibalization has to do with the number of clicks each page receives. Having two pieces of content competing for the top spots in the rankings splits the number of visits. This, in addition to reducing the CTR, also causes both URLs to remain in the bottom positions on Google’s first page.
Page authority doesn’t grow: SEO cannibalization limits authority growth by attracting why is website loading speed important? unrelated traffic. This directly impacts page strength, an indicator Google uses to measure the popularity and authority of content.
Conversion rates decrease: As a general rule, landing pages promoting your product or service should rank higher than blog content. However, when competing for the same keyword. SEO Cannibalization: the opposite may occur. This is a terrible failure in your content strategy because it lowers your conversion rate.
You’re wasting crawl budget: In addition to investing time and money in writing SEO-optimized articles that ultimately fail to deliver, you’re also spending more crawl budget to get them indexed and found by search engines.
Is SEO cannibalization always negative?
Not always. There are very specific cases where SEO cannibalization can be somewhat positive. It may happen that one section of the website ranks higher than a blog post, and both receive a significant amount of traffic.
There are also two forms of “positive cannibalization” that can be attempted without risk. But they are quite difficult to achieve.
The first is possible when you have a keyword positioned at the top of Google, with no chance of another domain dethroning it. Then you can leverage the authority that keyword gives you and create keyword variations (with low competition) to position other articles.
The second (and more interesting) way is to create a section focused on a usb directory primary keyword that receives the most backlinks. Then link it to other sections with secondary keywords.
For example, we created the “Life Insurance” section for an insurance company’s website. We worked on link building that URL, and when it had enough authority, we linked it to other sections such as “Life Insurance for Families,” “Life Insurance for Employees,” and similar.
How can I tell if my website is cannibalizing keywords?
Well, the only solution to SEO cannibalization is to concentrate all the authority on a single page. To do this, you can simply consolidate the content.
Use your CMS’s search engine
Simply go to your blog and enter the keyword in the content search engine. The results list will show all articles that share the same keyword.
