Having an e-commerce business. Ecommerce Peru: can mean the difference between a thriving business colombia phone number list and one that feels its sales are stagnating. According to the. More than 3 million users were shopping online in 2017, and Peru is one of the countries with the greatest opportunity for progress in the digital market.
Taking advantage of the growing boom in e-commerce, we designed an e-commerce site for Boutique Des Fleurs , a company dedicated to selling luxury floral arrangements.
best practices (websites focused on converting users into customers), we created an attractive, fast, intuitive, and responsive e-commerce site, responding to market needs for 2017, such as the push for mobile-friendly websites and faster loading times.
Boutique Des Fleurs Growth 2017-2020
E-commerce has gained ground in the digital market and has shown strong results since its Welcome Emails: Best Practices and Examples first year of launch. Between 2017 and 2019, visits increased by 460.20%.
The majority of this traffic was generated. Ecommerce Peru: through organic searches and social media, with no pay-per-click activity. In its second year of operation (2018), Boutique Des Fleurs surpassed the statistics of its direct competitors, who did invest in SEM strategies.
That same year, the company’s conversion rate was 6.78% . And in 2019, sales remained at that same level, although the number of new users increased significantly.
Web redesign adapted to the market (2020)
User behavior has . Ecommerce Peru: changed in recent years, and there have also been significant technological chine directory advances that favor the growth of e-commerce in an increasingly competitive market.
For this reason, we redesigned the website to reflect the latest e-commerce trends. Specifically, we implemented the following actions:
We improve the user experience
To improve website navigation, we enhanced the menu and product category visibility. We used a modern, aesthetic, and delicate style to draw users’ attention to the most popular arrangement types.
Although we used more photos, strategically organized in grids, the loading speed remained under 3 seconds. We also modified the font style for better readability and arranged the homepage content according to user needs.
