Consumer behavior is. Coronavirus: How to changing worldwide thanks to COVID-19. If e-commerce was bosnia and herzegovina phone number list once an option for expanding your business. Now it’s a necessity to keep it afloat. The coronavirus is a test of survival for many businesses, where only those with a digital presence have been able to survive.
In fact, during the first phases of the quarantine. Only 44% of companies remained operational, according to data from the
Meanwhile, businesses with a digital presence around the world saw their sales grow. According to data provided by the Niubiz Intelligence Unit, online purchases in Peru increased by 50% between March and April.
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How can we interpret this data?
As a result of the quarantine. Coronavirus: How to e-commerce went from being an alternative to Tips for segmenting your audience on social a solution channel. The need to stock up without leaving home was the final push for this digital transformation process that the market had been undergoing for several years.
With the reactivation of delivery services, this behavior intensified. According to the CCL, 30% of online shoppers are new, and the most popular sectors are food, pharmacy, and toiletries.
But there are other winning markets as well: such as sporting goods, online education, and restaurants. We’ll delve deeper into these later.
The next question is: What will happen after the quarantine? What consumer habits will remain when we return to “normal”? Will people easily return to gyms? Will they stop studying digitally and return to classrooms? Will they shop at supermarkets as often?
There is a segment of the population that will return to old habits, but the younger chine directory generations, more accustomed to the digital environment (and who, incidentally, constitute the bulk of consumers in Peru), will continue to shop online.
And your business needs to be there, ready to welcome that flow of customers who can only be found in the digital market.
Consumer behaviors that will change
Some countries, like China and Spain, are ahead of Peru in terms of COVID-19, and interesting conclusions can already be drawn regarding new post-quarantine consumer behaviors.
They seek security and well-being. Economic recovery is no guarantee of safety for European and Asian consumers. Fear is driving their purchasing decisions, so going to a supermarket or eating out at a restaurant won’t be as common as before.
