7 professionals you need to develop an inbound strategy

Before implementing 7 professionals you  an, it’s necessary to have a digital marketing oman phone number list team with experience in web positioning, content production, and demand generation. However, the task isn’t as simple as it seems, as  . Below, we’ll explain the digital marketing profiles you should consider and the roles each one should fulfill.

Digital marketing profiles to launch your inbound strategy

Inbound Marketing Strategist 

It’s the cornerstone of inbound transformation. The strategist is responsible for researching consumer needs and developing conversion paths. How do they do this? By developing the following actions:

Study your target customers (called buyer personas)

Create conversion paths to attract and convert those buyer personas

Plan and execute the Inbound strategy

Supervises the production, publication and dissemination of content through why is website loading speed important? the website (blog) and social networks

Collect data from consumers who visit the company’s website thanks to the Inbound strategy

Deliver this data (personal and research) to the sales department to increase closing rates

And measure the performance of the strategy each month, to apply the necessary adjustments

Content Strategist (Content Manager)

The Content Manager is indispensable to the digital marketing team. They are b2c fax responsible for the which is the backbone of the Inbound method. It’s essential for them to have experience in social media management and a degree related to communications. Their responsibilities include:

Create an editorial calendar that aligns with your inbound strategy goals.

Plan and supervise the production, publication and dissemination of content

Ensure that the content is original, creative, relevant, and high-quality. It engages the audience.

Convert strangers into potential customers

And please consumers

To this end, you should be familiar with creating corporate texts, blogs, newsletters, ebooks, videos, social media texts, and any other type of content that can resonate with your target audience.

 

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