It’s no surprise thatDigital consumption via technology is constantly evolving, and there are russia phone number list new devices and channels for quickly searching for products and services. Today’s population seeks immediate information, and mobile devices offer the perfect format for conducting a search from anywhere. A clear example is a professional traveling by bus and browsing Google Search from their cell phone or tablet. Thus, the global impact of mobile use is 67% of the population.
Impact of mobile consumption in Peru
The digital population in Digital consumption via Peru is 13.6 million multiplatform users. This number how is a professional email structured? includes 10 million users using monitors and 9 million users using mobile devices.
In this article, we’ll highlight online consumption trends based on the latest Comscore report. It was found that users are increasingly using mobile channels for shopping, shifting their searches to PCs or laptops for sports, services, finance, entertainment, and news.
This event has repercussions given that, in Latin America, mobile device use accounts for around 90% of overall internet traffic, based on the percentage of digital time spent.
Within the e-commerce and retail sectors, Peru operates a free market; however, the most popular virtual platforms are of Chinese origin: Wish (China)Alibaba (China)Amazon Linio
The last mentioned platforms and/or applications are most frequently used by users under 35 years of age.
What are the most used social networks for mobile consumption?
Regarding social networks, the most used in Peru via mobile are:
Youtube
Google Search
Pinterest and Twitter
Mobile communication is most popular on WhatsApp and Gmail, with 5.3 million users. Messenger remains behind but hasn’t lost ground.
” With this study, we complete our mobile and multiplatform measurement. Therefore, of Peru, providing essential information for understanding digital audience behavior and consumer practices across different industries. This is especially relevant given the changing trends we’ve experienced since the pandemic,” said Iván Marchant, vice president of Comscore Peru.
In conclusion, as can be seen, digital consumption via mobile devices is b2c fax transcending the use of communication channels. This is why companies are adapting to e-commerce platforms such as sales apps or changing the format of their websites so they can be viewed from any medium. This way, brand information can be viewed from a mobile phone or tablet, as the target audience is within this massive and immediate medium.
