The evolution of social media has introduced new processes into digital philippines phone number list marketing strategies. Community managers must stay on top of developments and changes so that organizations don’t miss out on incorporating any social media trends for 2021.
Impact of social isolation on social media use
The isolation caused by the coronavirus influenced changes in internet user behavior. This led to new search trends, a shift toward virtual processes, increased security in online purchases, and consumer preferences on some social networks that eventually overtook others.
Eva Rodríguez, Director affirms that UGC ( user-generated content in Spanish ) will grow analyze the portfolio of email marketing agencies dramatically because users have a simpler approach to generating their own content with the help ofwhich have a simple system for creating short videos and sharing them. Since we’ve been talking about these two apps, it’s a given that companies must also adapt to creating entertaining content with a professional touch.
In Peru, changes were detected with thereport , which showed that 13.2 million Peruvians use social media, projecting them to account for 78% of the population between 18 and 70 years old. Likewise, the most relevant and widely used social networks during the quarantine were Facebook (73%), WhatsApp (69%), and YouTube (41%). Meanwhile, the popular social network TikTok accounted for 18% of users on this site, providing space for entertainment and content creation.
- A study indicated that searches in the health and government categories increased during isolation, along with media and information from other countries
- Browsing and stay time during isolation increased by 2 hours and 49 minutes (Ipsos, 2020).
New social media trends 2021
1. Memes: the new means of communication
Memes emerged a few years ago and have been gaining ground on social media as a b2c fax means of communication for conveying humorous, political, educational, and other messages. Some companies have incorporated these pieces into their content strategies because they are easy to reach and generate immediate responses.
The audience that has the greatest predominance in the evolution of memes are young people from 13 to 35 years old with recurring weekly shares
