Now that recruitment campaigns for new university italy phone number list students are taking place almost entirely online, strategies need to be rethought. The competition is stronger and knows what it’s doing, so investing only in Google AdWords campaigns or running social media ads might not be enough to achieve your marketing goals. Today, we’ll explain how to implement inbound marketing for universities and why it’s your best option right now.
Inbound marketing for universities
Inbound marketing is a strategy that helps you attract more new students by analyzing their information needs and creating useful content.
Of your target audience, 2% are generally ready to enroll. You mailchimp: the dinosaur of email solutions can reach them with Google AdWords and Facebook Ads campaigns.
But what about the 98%? These users probably haven’t considered transferring to a university or are just evaluating their options. Inbound marketing focuses on nurturing this audience, supporting them, and ultimately assisting them in their purchasing decision-making process.
How does inbound marketing work for universities?
Inbound marketing for universities attracts users who are close to enrolling but are just looking for information about their different degree options. There are three important phases within inbound marketing for universities:
1. Attract
Better known as Awareness, in this first stage the students’ information needs must be assessed by conducting a keyword research.
Next, valuable content is created to answer these queries. At this stage, it’s advisable to design an SEO strategy that will allow this content to appear in the top search results on Google.
It’s also important to consider utilitarian and social media-connected content to reach an audience that doesn’t necessarily search for the university by brand.
2. Consideration
At this stage, our target user, who was previously just considering their career options, has likely already made a decision about what they want to study and is analyzing their university options. In Inbound Marketing, this is the first step in nurturing your database.
Our first recommendation is to choose a downloadable value offer that allows you to collect potential student data. This material must be exclusive and high-quality, and it must motivate the user to submit a form. For example, a free webinar or course.
At the same time, it’s important to publish content on blogs and usb directory social media that addresses more transactional searches, for example:
