21 mistakes companies New technology has evolved rapidly and accurately with modern venezuela phone number list iconditions and communication needs. Now more than ever, the use of social media takes on an indispensable role in our routines, as the pandemic has hindered direct contact. Here are
Most companies were already implementing web channels and social media into their business operations, but the need for them has increased due to the changing processes users must perform.
For this reason, social media is of great importance to organizations because there are a large number of internet users. This translates into customer retention and potential customer acquisition.
At the same time, much of the advertising used on these channels is organic, meaning free. However, there are paid strategies, such as Facebook Ads, that yield effective results for growing a social media page.
Another important factor in social media is brand building, which is shaped by user experience, quality of service, fulfilled promises, and interaction.
From that 21 mistakes companies perspective we have statistics on:
- 140 million businesses have a Facebook page (Hootsuite)
- Since last year, companies have been promotional emails to boost loyalty communicating more frequently through Facebook Messenger (Hootsuite).
- 64% of users say they prefer to use Facebook’s Page to communicate with a business. (Hootsuite)
- Follower growth on an Instagram profile is 2.5% per month (Hootsuite)
To observe
The percentage of users’ need for communication with companies is increasing. Furthermore, if you want to increase your customer base, placing yourself in mass media will help you reach your goal faster.
Aside from that, keep in mind that if a brand isn’t positioned on social media, it doesn’t exist. That’s why large companies are positioned on the largest networks.
How to have a good presence on social media?
The first thing you 21 mistakes companies should do to avoid making social media branding mistakes is to build a strategy. This strategy consists of planning objectives, mapping the channels most used by your target audience, creating engaging content, engaging users, and adhering to user desires.
Lack of planning often leads to carelessness, brand disloyalty, and customer distrust. You might think these are basic aspects that all companies follow. We’ll cover them below.
