How to write a welcome email

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How to write a welcome email

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Now let’s find out how to create an effective welcome email.

1. Have a clear purpose

The subject line is the first thing your recipients will see before opening your emails. That’s why the subject line of your welcome email should clearly czech republic phone number library indicate who sent it. Here are some sample phrases to use:

  • Welcome to [company name]. We are happy to have you.
  • Thanks for joining [brand]!
  • Thank you for subscribing to the [brand] newsletter or registering on [website]
  • Your account on [website] is ready. Learn how to use it.

2. Give thanks

Once people have opened your email, the first thing you should do is say “Thank you.” After all, they’ve given you permission to contact them with inmail messages allow you marketing messages—no small feat!

Save the sales calls for later. The important thing at this stage is to start gaining their trust and building a lasting relationship.

3. Present your brand

One of the main goals here is to familiarize the new subscriber with your products and values. So share information about your company and how you operate. It’s like letting people visit your store so they can then make their choice.

4. Set expectations

In your welcome email, it’s important to be text services  transparent so your contacts can make informed decisions. You don’t want them to subscribe and then mark you as spam because your emails don’t match what they agreed to.

For example, indicate how often and what type of content your contacts can expect. What topics are covered in your newsletter? People will be more likely to open your emails and read your content if they know what they contain.

5. Add a CTA 

A CTA (Call to Action) encourages the reader to take the next step. What would that step be in a welcome email?

  • Follow your brand on social media
  • Check out your blog
  • Try it out with their free account
  • Complete their profile with more information about your website
  • Discover your new products
  • Make a first purchase with a welcome discount code

Any positive interaction will help spark your readers’ interest in your products.

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