Mailchimp is primarily an email marketing software, but can also be used for automated scenarios.Everyone (or almost everyone) knows Mailchimp.One of the most well-known players in the world of email marketing, the Atlanta-based company has many satisfied customers around the world.
Active Campaign: numerous automation scenarios
A solid option for email automation with a large number of pre-configured scenarios.
Here too, Active Campaign can be cameroon phone number library compared to Brevo, both solutions offering roughly the same features: sending emails, SMS, Facebook retargeting, on-site notifications and, of course, a visual automation scenario editor.
Disadvantages:
- An interface only in English.
- Some features are missing or only analyze the portfolio of email marketing agencies accessible through external plug-ins (sending SMS for example).
- A rudimentary CRM.
- A simple lead scoring system, based solely on email interactions (opens, clicks, etc.)
For whom?
Bloggers, artists, personal newsletters, self-employed entrepreneurs. Mailchimp is extremely easy to use and affordable for sending emails to a limited number of contacts. However, the solution quickly becomes more expensive for mass mailings and may lack certain features. Therefore, it’s primarily a suitable software for sending simple newsletters.
Benefits :
- A large number of automation scenario templates.
- A clean and easy-to-use interface.
- Good lead nurturing features that allow text services you to easily move your contacts from one scenario to another based on their score.
Disadvantages:
- A price that can quickly climb.
- An incomplete translation of the platform (much information available only in English).
- Support only in English.
For whom?
Marketing teams in SMEs, self-employed entrepreneurs, bloggers. Active Campaign is a powerful marketing automation software that can be adapted to various needs. Note, however, that once a certain number of contacts have been reached, it is reserved for those with a significant marketing budget (and who speak good English).
