At first glance, Plezi is a tool that offers you basic marketing automation features, with a visual editor allowing you to create scenarios for sending emails or posts on social networks.Yet another French solution, this time specializing in content marketing.
What sets Plezi apart from other solutions is its focus on content marketing.
This way, you can upload all bulgaria phone number library your content (white papers, articles, etc.) and schedule its distribution directly in your automated campaigns. You can also easily manage your leads and nurture them with automatically sent content.
Please note that Plezi is not software for producing content, only for distributing it.
Benefits :
- Specializing in inbound marketing with great features for content distribution.
- Email and phone support in French.
Disadvantages:
- No self-service account creation: you must request a demo to test the software.
- Relatively high entry rate at €169 per month.
- No real built-in CRM.
For whom?
Bloggers and SMEs looking to boost their inbound marketing strategy. Plezi is, above all, software for automating your content distribution (articles, e-books, etc.). If you base your marketing on blog posts and social media, for example, this solution may be a good choice. Unfortunately, Plezi remains relatively expensive for entrepreneurs just starting out.
Pardot: Marketing Automation Software for Large Enterprises
The best all-in-one tool for big budget businesses.
Let’s be clear: for companies that can afford it, Pardot is an ultra-powerful solution.
This software, owned by Salesforce, offers a why is website loading speed important? wide range of features: a visual editor for automating emails, social media posts, SEA ads, etc.
You will also have access to SEO optimization tools and very comprehensive reports that allow you to visualize statistics for each step of an automation scenario.
But the main advantage of Pardot is probably its integration with Salesforce and therefore access to one of the best CRMs on the market.
But let’s also be clear about this: Pardot is expensive (at least €1,250 per month) and more difficult to use than the software offered above.
This is clearly a solution reserved for larger companies with the necessary budget and teams. Young entrepreneurs, move on!
Marketo: A marketing automation classic for businesses that can afford it
This very comprehensive software is more suited to large companies.
Like Pardot, Marketo is expensive text services software (starting at $895 per month) that will be out of reach for entrepreneurs or SMEs just starting out. It’s also rather complicated to use and is primarily designed for businesses that can afford to dedicate a team to creating their marketing automation campaign.
Benefits :
- Many marketing channels: email, social media, SEA, SEO, etc.
- Comprehensive reports on each step of an automation scenario.
- A powerful lead management and CRM system with Salesforce integration.
For large companies or SMEs with a large budget for their marketing and sales strategy. Not really suitable for smaller businesses.
