One of the characteristics that. 9 KPIs to measure makes inbound marketing a profitable jordan phone number list and effective strategy is its measurability. Through metrics and KPIs, we can analyze the strategy’s performance month by month. A few years ago, this wasn’t possible.
Currently, all actions respond to specific goals, which must be achieved within a limited period of time. These are known as SMART objectives, and they are the key points that show us the strategy’s performance.
What are KPIs?: Differences with measures and metrics
KPI stands for Key Performance Indicator. It’s used to measure whether we’ve met the SMART objectives set at the beginning of the strategy.
Metrics, on the other hand, are specific figures with results that can only be quantified through comparisons over time. For example, number of visits, leads, customers, and other financial figures.
Finally, we have metrics, which are nothing more than the . 9 KPIs to measure combination of different measures to obtain concrete conclusions.
When we apply Inbound Marketing, all our actions generate a large amount of data. That’s why we’ve selected 10 measures, metrics, and KPIs that we should consider to analyze whether our planning is yielding results.
Let’s classify this information by stage, according to the four fundamental pillars of Inbound Marketing: attract, convert, close, and delight.
Measures, metrics and KPIs in the attraction phase
Visits to our Web portal
Traffic is an important metric for inbound marketing report: most used social networks in 2020 strategies. It allows us to evaluate user experience, content quality, and even SEO and SEM positioning strategies.
With Google Analytics. 9 KPIs to measure we can gain valuable insights into the quality of traffic our website receives. For example:
Location of visits
Device from which they accessed
Session time
Bounce rate
New or returning user Which spaces on our portal did you interact with? Where you entered from
Number of Keywords positioned
The number of keywords ranked is another KPI indicator and measure we should phone number taiwan consider when analyzing the results of SEO actions. If many keywords appear at the top of Google’s rankings, the number of visits will increase substantially.
Backlinks
Backlinks, or referral links from high-authority domains, have a significant impact on a website’s SEO. They are considered the most important technique for climbing the search engine rankings.
Google’s algorithm takes into account several factors when ranking a website. According to
