Pay-per-click (PPC) campaigns on 7 keys to analyzing . Google AdWords are the most effective way to quickly generate leads, so competition in some market segments is often quite fierce. To invest hong phone number list strategically, you need to do prior research on your competitors’ activities. But how do you do it? We’ll explain below:
How to analyze your competitors’ PPC strategies?
To identify your competition, the first thing you need to do is search Google for the keywords that define your business. If you don’t know what they are, we recommend reading our guide on
The first 7 keys to analyzing thing the search engine displays are paid ads (if any). You should focus on them. Look for the following characteristics:
- What types of ads do they use?
- Which keywords the best marketing automation software business are you investing in?
- During which months do they invest the most?
- What are your ads like?
- What elements do you include in your landing pages?
- Are they positioned organically as well?
- How does your mobile strategy work?
7 keys to analyzing your competitors’ PPC strategies
Type of advertisement used
There are different types of ads in Google AdWords, and it’s important to know which ones your competitors are using to better understand the market you’re trying to reach.
For example, many e-commerce and retail companies rely usb directory on shopping ads: since they display product images and prices, they are more effective for their audiences. Others achieve greater reach with text ads. There are even cases where they invest significantly more in display ads.
Discover the keywords your competition uses
The next step is to discover which keywords other companies and brands in the market are using for their Google AdWords campaigns. There are tools that help you with this research, such as Serpstat, Semrush, and Ahrefs.
Don’t just focus on transactional keywords, but also on organic ones. Then evaluate the profitability of each term for your business.
Beware of seasonal investment
One factor you 7 keys to analyzing should keep in mind is the time of year when certain keywords are used. This will help you understand which periods are most profitable for your investment.
Programs like Semrush show you ad history, so you can see which months are busiest for your niche and which have less activity. This way, you can decide when to increase and/or decrease your investment.
