Are you familiar with 6-second ads? These were created to optimize online advertising. They help users quickly understand the 6-second video ads. Message in an audiovisual format iceland phone number list and, consequently, reduce video skip rates.
Although audiovisual advertising worked tremendously well on television many years ago, the arrival of the internet revolutionized consumer behavior. Now that users have the power to “skip” ads, most ads lost views after five seconds.
The big question is: Is reducing video time generating a better impact on users?
According to a study by IPG Media Lab and Magna, yes. 6-second ads are more powerful, especially post-COVID-19. For example: TikTok is one of the fastest-growing social media platforms in the last year, so much so that Instagram decided to modify its algorithm to give more attention to short videos than images. What does that tell us?
6-Second Videos: Social Media’s Safe Bet
The IPG Media Lab and Magna report showed that 6-second ads increase purchase intent by 9% among consumers aged 18 to 34.
6-second video ads Likewise, among users aged 35 to 44, short-form advertising increases mailchimp: the dinosaur of email solutions brand engagement by 9% and the likelihood of conversion by 11%.
These results leave a very clear message, as AdAge Senior Vice President Kara Manatt at Magna said: “ What we found is that short ads are actually much more effective than they used to be .”
The new challenge is to create high-impact content in less time . If you want to be more effective than your competition, it’s time to jump on the short-form video bandwagon. Especially if your usb directory target audience is Generation Z, who have a much shorter attention span than millennials.
