Landing pages are a key element in the conversion process. They allow you to collect lithuania phone number list user data. 6 keys to understand their information needs, and transform them into sales opportunities. According to . 68% of B2B companies use this resource to acquire leads.
In this sense, they play a fundamental role in your inbound marketing strategy. They allow you to connect with qualified leads. 6 keys to guide them through the purchasing decision process, and successfully close sales.
How does it work? Let’s take a closer look.
What is a Landing Page?
Basically, landing pages are website pages specifically designed to convert visitors into leads.
By definition, all landing pages use a form to collect information. Without this resource. 6 keys to the conversion process simply wouldn’t happen. Using the information requested in the form, we build relationships with potential customers and provide them with the content they need.
The more landing pages you have, the greater the chances of conversion
How does a Landing Page work?
The conversion process is very simple. Let’s imagine the following scenario: a user reads an article on our blog about how to have a website that generates conversions. At the end of the to download the ebook “15 Changes Your Website Needs to Attract Customers.”
If the user liked what they read and wants more information, they’ll profitable digital businesses in quarantine click the CTA, which will take them to the landing page. There, they’ll find a brief introduction to the ebook and a form. They’ll fill out the fields and submit.
The system will automatically register your information and redirect you to a thank-you page, where you can download the content offer. In most cases, you’ll also receive it by email.
In this way, we have acquired a valuable lead. Each download will feed our database. Furthermore, we will be able to determine:
- ✔ What information does the user need? In this case, they are interested in a website redesign.
- ✔ What stage of the buying process are you in? Our offer in the example represents the awareness stage.
- ✔ Ready to chat with the sales department?
- ✔ What incentive do you need to take the next step? We can suggest content related to your main search topic through email marketing.
What benefits does a landing page bring me?
The most important benefit is a significant increase in results. An important metric when evaluating the performance of a landing page is the conversion rate (number of leads / number of visits).
A well-designed landing page increases your conversion rate. For example, your company invests S/. 2,000 in Google AdWords. As a result, at least 100 people visit your website each month, but only one contacts your sales department. That represents a conversion rate of 1%.
Having a landing page increases your conversion rate. It’s possible that for phone number taiwan every 100 visits, three people will submit the form. This means your sales opportunities triple.
