Running Facebook ads is one of the most effective marketing strategies for attracting potential customers online. However, acquisition costs tend to be quite whatsapp number list high when yourtarget audience isn’t targeted. Below, we’ll explain how to target your audience correctly using Facebook Ads.
If you want to know what Facebook Ads are and how they work, we recommend reading our gu.
Why are Facebook Ads acquisition costs so high?
Perhaps you’re like many advertisers who create a great campaign with excellent graphic content and great copywriting, but the results are unprofitable. This is a warning sign of some poorly implemented action, usually related to target audience segmentation.
The most basic aspect of selecting the users who will see your ads is demographic characteristics. Ultimately, this is an important first step; smart regional selection can save you a lot of budget. But there are other actions that can help you find a more specific profile of your target, even within the selected geographic areas.
If your Facebook Ads targeting is currently limited to regions, ages, and genders, your acquisition costs are likely too high. Facebook Business allows you to further refine your audience, so you can maximize your investment.
Tips for segmenting audiences in Facebook Ads
1. Segment by interests or behavior
One of the most basic steps to ensure your ad reaches the taiwan lists right people on Facebook is to use interest or behavioral targeting. This way, you can select people who not only fit your demographic profile but are also relevant to your business niche.
2. Create lookalike audiences
Another great trick is creating lookalike campaigns. Facebook allows you to create a list of audiences who have interacted with your ads or have a high purchaseintent to find more people with those characteristics. This way, your reach and click-through rate increase significantly without increasing your investment.
3. Create a list of the website’s audience
Another way to target your Facebook ads is to collect your target audience through website traffic. How does it work? Facebook creates a list of the people who visit your website the most because it evaluates their behavior.
To get this feature, you need to use This system records information based on conversions and visits to your established website.
4. Separate mobile and desktop campaigns
It’s no surprise that mobile phone use is more common than desktop use, which is why campaigns must be tailored to the mobile market. To achieve this, when running Facebook Ads usb directory campaigns, the first thing you should do is adapt them to mobile usability because you can’t use the same content format as a desktop campaign.
5. Use insights in your content
Before publishing your ad and after segmentation is complete, evaluate user insights and incorporate them into your content. This way, you’ll capture your buyer persona’s attention much faster.
Types of audiences in Facebook ADS
Custom Audiences : These audiences are created from collect emails from linkedin the number of visits to the website, a subscriber list, or email subscriptions. This audience is already familiar with the brand, so the goal is to retain them or encourage identification.
Similar audiences: These are created through Facebook when you segment by audiences similar to your existing audience or by repeat visitors to your website. Additionally, if you want to make it more effective, you can select similar people who made a purchase on your website. Amazing, right? Facebook segments all the information you need until it’s specific.
Saved Audiences: These audiences are defined by age, who shop online, and who share these interests. Thus, we understand that Facebook has the ability to segment based on the level of engagement you have with your audience.
In conclusion, the more specific your segmentation, the better your budget will be invested and the lower your acquisition costs.
