Do you dream of collaborating on Instagram? Do you hope that one day you will be able to start earning money on Instagram? There is nothing wrong with that, but you have to realize that the commercial success of a profile and collaborating on Instagram depends on many factors. That is why today I will focus on just one aspect of collaborating on Instagram – the mistakes that may be causing you to lose out on collaborating on Instagram.
We build a unique relationship with our audience on Instagram. The people we actively follow become our friends, whose recommendations we trust. And think about it – you’d rather believe a friend who recommends a great conditioner or foundation than a TV ad, right? And that’s what influence marketing, or the core of Instagram collaborations, is all about.
Collaboration on Instagram 5 mistakes
That’s why brands are tim mcshane increasingly eager to collaborate with influencers on Instagram. And not just with those with large reach, but also with smaller ones, called “microinfluencers” due to their size.
And now the question arises – what scares advertising agency employees when it comes to collaborating with an influencer on Instagram?
5 Mistakes That Could Kill Your Instagram Collaboration
I asked my friends who work in factors that influence consumer behavior advertising agencies about this and I was really surprised how consistent they were in their answers.
Here are 5 mistakes that are losing you Instagram collaborations:
1. Advertising column
If the account is very saturated with product photos, then such accounts quickly gain the label of an “advertising column.” It is not that you cannot advertise anything, but when the balance between regular photos and photos with “product placement” is radically disrupted, then we can talk about the phenomenon of an “advertising column.”
2. Bought followers, low ER
Brands use influencers to increase review business their reach and thus sales of their products. So what good are artificially inflated numbers and bought followers from faraway Asia?
3. No email address in BIO
Many agency employees do research for Instagram collaborations on their computers. The lack of an email address in your bio immediately lowers your chances of establishing collaboration on Instagram, because there is simply no way to contact you. And since time is money in an agency, few people have time to write emails asking for an email address (which you probably won’t read anyway, because it will end up in the “other” folder; by the way – have you checked there recently?)
