You need to carefully consider who you’ll be sending your emails to, for what purpose, for what occasion, and how often.
To boost the impact of your first email marketing campaign, here are 5 best practices to apply.
Best practice 1: Double opt-in
The key to optimizing your email marketing in 2023 is consent. The last thing your business wants is to send emails to people who aren’t interested in their bosnia and herzegovina phone number library content. But beyond giving them consent to be added to your mailing list, it’s also important that they can decide when, where, and how they receive emails from your brand.
Concretely, it looks like this:
- The visitor fills out your registration compared to previous mechanics form on the landing page of your e-commerce site and shares their email address with you;
- He receives an email confirming his subscription to your mailing list;
- They must click on a link to confirm that they want to receive emails from you.
At first glance, using double opt-in can be a good idea. Not only do you demonstrate that your company has ethical business practices, but you also build a list of engaged contacts and maintain a high open rate.
Consider adding a notice on your site to warn visitors that they’ll receive an email to confirm their subscription to your mailing list. You can also follow up with a welcome email to get them off to a good start and give them a glimpse of what to expect.
Best practice 2: Segment and personalize your email marketing
Like any other digital marketing strategy, email text services iation and prevent it from turning into spam. This can be as simple as automatically inserting your customer’s first and last name, or even segmenting your audience .
A study shows that segmented campaigns have a
Ant to receive promotional offers, or they might want to be notified when a product is back in stock. Using this data, you can categorize them into a specific segment and better target your marketing efforts.
Email marketing software like Brevo can also help you refine your targeting based on visitor behavior on your site (purchase history, etc.) or how they interact with your emails.
